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Greg Collison
Head of Product, Adobe Advertising
Professional Background
Greg Collison is a seasoned expert in product management and strategy, with extensive experience across various prominent organizations in the tech and business sectors. Currently, he serves as the Head of Product at Adobe Advertising, where he leads innovative strategies to drive growth and enhance the advertising experience for clients. In this role, he utilizes his robust background in finance and strategy, combined with an acute understanding of technology, to ensure Adobe maintains its position as a leader in digital advertising.
Prior to his current role at Adobe, Greg held significant positions that honed his skills in scaling businesses and developing product strategies. He was the Director of Product for Global Growth at Intuit, playing a crucial role in expanding the company's reach and optimizing its product offerings for customers worldwide. His experience as Vice President of Product at TubeMogul, Inc. further cemented his expertise in managing comprehensive product portfolios and implementing strategic initiatives that resulted in heightened market presence.
Before these notable positions, Greg served as an Engagement Manager at Booz & Company, where he led teams in delivering high-stakes business solutions for clients across various industries. His versatile experience extends further as he has held engagement manager roles at well-respected firms such as Capgemini, BearingPoint, and IBM, where he managed diverse projects that required critical thinking and leadership skills.
Education and Achievements
Greg's educational background plays a pivotal role in his professional success. He holds a Master of Business Administration (MBA) with a concentration in Strategy and Finance from Columbia University, specifically from the prestigious Columbia Business School. This rigorous academic environment equipped him with advanced analytical skills and a solid understanding of global business dynamics.
Earlier in his academic journey, Greg earned a Bachelor of Science degree with a double major in Electrical Engineering and Computer Science from Duke University. This strong foundation in engineering and technology not only underpins his technical expertise but also complements his strategic and financial acumen, enabling him to navigate complex challenges in the tech industry.
Achievements
Over the years, Greg has accumulated a wealth of achievements that highlight his contributions to the industry. His leadership at Adobe Advertising directly contributes to the company's innovative advertising solutions, which empowers businesses to maximize their advertising budgets and yield measurable results. His previous roles have seen him successfully launch various products that have significantly impacted client operations and satisfaction.
In addition to fostering product growth, Greg is known for his collaborative approach, often working closely with cross-functional teams to ensure alignment in product vision and execution. His ability to translate complex technical concepts into strategic business initiatives is a hallmark of his career, making him a valuable asset in every organization he has been a part of. With a strong commitment to professional excellence, Greg Collison continues to shape the future of product management in the tech landscape.
