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Greg Connolly
Founder / CEO at Trifecta
Greg Connolly is the Founder and CEO of Trifecta, with a solid background in business management.
He studied Business Management, obtaining a BS degree from California State University, Chico.
With a history of leadership roles, Greg has served as the Co-Founder and CEO at Trifecta, Inc., demonstrating his entrepreneurial spirit.
Prior to Trifecta, he founded and led Amara Beverage and Cyber Division Web Design, showcasing his versatility in different industries.
Greg also has experience as a Sales Director at SmartTurn and as a District Manager at ADP, illustrating his expertise in sales and management.
Highlights
For anyone going through hell right now -- this is your sign in 2024 to keep going!!
2022 and 2023 were incredibly hard years for me and Trifecta, with major supply chain challenges caused by inflation that resulted in some major headwinds for us for a very long time. We're still not through all of them today.
Fast forward to January 1st 2024...
We noticed mid morning yesterday that we had an unusually large number of people on the website, even for January 1st (New Years resolutions are obviously huge for our industry) and sales were starting to go off the charts breaking all previous records.
We couldn't figure out what was going on until new customers started telling us -- "you're trending on Netflix."
Turns out one of the studies we've participated in roughly 2 years ago -- this one with Stanford University -- came through on all of their promises and turned it into a big budget DocuSeries that is now available in 77M homes across America. It's called "You Are What You Eat: The Twin Experiment." We fed sets of twins different diets, one twin we fed plant based, the other we fed healthy meat and dairy.
I am still in shock. All the Trifecta placements are just a bonus of the fact that we were such a huge part of the study. It's in JAMA. It's already hit Reddit, the Press, etc.
Luckiest start to a year I've ever experienced! Tenacity is everything -- and keep pushing! It's always darkest before the dawn!
Everything counts in this economy -- this will be a very tactics focused webinar. After the holidays is a time we normally see significant drops in CPM's, CPA's and in our business a significant uptick in conversions. Planning for it happens at the beginning of Q4.
In this webinar I'll be talking with the CEO of Rockerbox to discuss fishing when and where others aren't finishing after the holidays end.
Check it out here!
https://lnkd.in/gXnkXvkt
