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Greg de Haaff
VP, Product @ Lyra Health
Greg de Haaff is a seasoned product, design, and operations leader with over 20 years of experience in building high-performing teams, shaping business strategies, negotiating key partnerships, and successfully launching products across various organizations ranging from innovative startups to industry giants. With a strong background in product management, strategy, UX and design, marketing, alliance management, operations, program management, and organizational development, Greg has consistently delivered large-scale platforms and applications that have driven transformative experiences for consumers and businesses alike.
He holds an MBA from the prestigious Stanford Graduate School of Business and was the Valedictorian of UC Berkeley’s College of Natural Resources, with a solid educational foundation in environmental science, policy, and management.
Greg's expertise spans a wide range of technologies including health tech, eCommerce, item and catalog management, content management, online advertising, search marketing, SaaS, location-based services, identity and authentication, security, broadband, and mobile solutions. His unique skill set encompasses a deep understanding of geo data, maps, local listings, and user location services.
Throughout his career, Greg has held key leadership positions at renowned companies such as Lyra Health, Truepill, Walmart eCommerce, Adchemy (acquired by Walmart eCommerce), and Yahoo!, where he made significant contributions as Vice President, Senior Director, Director, Group Product Manager, and Product Manager, among other roles. He also played pivotal roles in IPOs and acquisitions, demonstrating his adaptability and strategic acumen in dynamic business environments.
Greg de Haaff's professional journey includes diverse roles such as VP of Product, Board Member, Senior Director of Product Management, Group Product Manager, and various product and engineering positions at prominent companies like Walmart, Yahoo!, Loudcloud (later acquired by HP), and Concentric Network (XO Communications). His comprehensive experience across different sectors reflects his versatility and ability to drive innovation and growth.
His areas of expertise encompass product management, product strategy, UX and design, product marketing, alliance management, operations, program management, and organizational development, showcasing a multidimensional skill set that has fueled his success across various industries and domains.
Highlights
Very excited to announce the upcoming launch of Lyra's Integrated Benefits Ecosystem! This offering highlights our commitment to whole-person health -- by proactively connecting members with personalized recommendations for wellness benefits such as family care, fertility, or services for chronic health conditions. #MentalHealthIsHealth #LyraHealth
I’m very excited to share that I’m starting a new position as VP of Product at Lyra Health! I'm honored to be joining this amazing team as we scale the transformation of behavioral health care in the workplace and beyond.
