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Greg Dickinson
Founder and CEO at Omedym, Author, and Experienced Software Executive
Greg Dickinson is an experienced software executive and entrepreneur who is currently the CEO of Omedym, a company he founded.3 He is the author of "B2B Sales in a Digital World: The Convenience Factor" and "The Convenience Economy: B2B: Adapt Now or Pay the Price".23
Professional Background
Greg has over 30 years of experience in the enterprise software industry.2 Throughout his career, he has:
- Helped drive growth and establish market leadership for innovative companies like Ariba (acquired by SAP) and Hiperos (acquired by Coupa)13
- Supported all aspects of the customer journey
- Gained insights into the changing expectations of software buyers
Education
- BS in Computer Science from Southern Connecticut State University (1989-1991)
- MS in Computer Science from Pace University (1992-1995)3
Current Role and Expertise
As the CEO of Omedym, Greg focuses on helping companies increase the watchability of digital assets for self-service engagement.2 His expertise lies in:
- Adapting businesses to the "Convenience Economy"
- Improving lead generation and conversion
- Enhancing the B2B buying experience
- Developing strategies for digital engagement and self-service
Thought Leadership
Greg is a thought leader in the B2B sales and digital transformation space. He:
- Hosts a podcast called "The Convenience Economy"
- Advocates for adapting to changing customer expectations in the B2B world
- Emphasizes the importance of frictionless, on-demand, and digital platforms for customer engagement2
Greg Dickinson's LinkedIn username is indeed gregdickinson, as mentioned in the query.
Highlights
I enjoy talking about Omedym customer results. But it is better when the customer is so happy with their team's performance that they want to tell everyone.
Register below to hear ControlQore
While many businesses struggle to make their traditional sales processes work in today’s buyer-led B2B landscape, ControlQore has adapted to meet their buyers where they are, leading to improved sales outcomes. Join the webinar this Wednesday to hear ControlQore Cofounder Caleb Smith and Omedym Joe Williams talk about the impact a buyer-centric sales approach has on growth. Register here:
Video as a communication force multiplier 📣 This video was sent to my daughter as part of her recent car inspection. The dealer used myKaarma, and CEO Ujj Nath, congratulations. Let's break it down. My daughter brings her car in for service. The dealer had a technician record his findings during his inspection. This is a fantastic way to communicate that removes the mistrust – we all hate not knowing what’s behind the curtain. Seeing is believing, and a video is easier to understand than a written report. The reason I’m posting this is because the similarities to a B2B sales cycle were striking. The video is an example of a video demo. The seller needed to communicate, clarify, and personalize the demo and share it with the buyer in a way that is convenient, private, and secure. Isn't that what we have to accomplish with buyers and customers every day? When selling software, videos are incredible tools to provide:
- Enhanced Communication: Videos allow for more transparency than written reports or verbal descriptions. Seeing the product in action eliminates misunderstandings and builds trust.
- Collaboration and Clarification: Videos are shareable, enabling collaboration and allowing for follow-up questions, leading to a better understanding of the product or service.
- Tailored Demos: Different buyers have different needs and interests. Videos can be tailored to address specific concerns of each stakeholder, improving relevance and engagement WHILE adding a human touch.
- Ease of Sharing: As mentioned, videos are easily shared with other decision-makers, facilitating buy-in and increasing the reach of the demo beyond the initial recipient.
- Convenience and Confidence: Videos allow viewers to access the information at their own pace. Seeing the product in action instills confidence in the buyer's decision.
- Digital Engagement: In today's digital world, customer-facing teams need to engage buyers in meaningful ways that reduce friction and accommodate individual preferences and needs. Gosh, think of how this Karma video was faster than a face-to-face meeting, more convenient than going into the shop, and instilled confidence because my daughter saw the service and was able to share the video with others on her team to weigh in. The similarities to B2B are astounding. By embracing video demos, customer-facing teams can enhance communication, increase engagement, and ultimately improve the overall customer experience. Businesses that leverage video to capitalize on changing selling dynamics in today’s marketplace will jump ahead of their competition. Congrats again to myKaarma great product. I am sure dealers using their solution have reviews that echo, "You make it easy for us to do business with you.” Comment below – what other great examples of customer-facing teams using video have you come across?
