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Greg Gsell

Product Marketing Leader

Greg Gsell is currently the Vice President of Product Marketing at Attentive, a position he has held since February 2022. In this role, he leads the product marketing team, focusing on areas such as competitive positioning, customer insights, and analyst relations.13 Gsell has over 16 years of experience in product marketing and has been recognized as one of the top product marketing influencers in 2023.2

Professional Background

Before joining Attentive, Gsell had a significant tenure at Salesforce, where he held multiple leadership roles, including Vice President of Go-To-Market for Sales Cloud and Vice President of Product Marketing for Salesforce CPQ & Billing (now Revenue Cloud). His efforts contributed to substantial revenue growth for the company, including a notable 30% year-over-year growth for the Sales Cloud product line.34

Expertise and Contributions

Gsell is known for his expertise in data-driven messaging strategies and go-to-market planning. He actively contributes to discussions surrounding competitive positioning and messaging frameworks within the product marketing community. His insights have been featured in various forums, including Sharebird, where he shares best practices for operationalizing messaging across teams.15

Education and Certifications

Gsell holds a Certificate in Product Management from the University of California, Berkeley, Haas School of Business, along with several Salesforce certifications that underscore his technical proficiency in the field.3

Overall, Greg Gsell is recognized as a strategic leader in product marketing, with a proven track record of driving growth and innovation within leading tech companies.

Highlights

Apr 17 · sharebird.com
AMA: Attentive VP, Product Marketing, Greg Gsell on Messaging
AMA: Attentive VP, Product Marketing, Greg Gsell on Messaging
The Top 100 Product Marketing Influencers, 2023
Mar 23 · sharebird.com
Greg Gsell's Profile | Sharebird
Greg Gsell's Profile | Sharebird

Related Questions

What are some key strategies Greg Gsell uses for competitive positioning?
How does Greg Gsell validate messaging after a product launch?
What tools does Greg Gsell recommend for operationalizing messaging?
How does Greg Gsell approach messaging for both new and existing customers?
What are some common challenges Greg Gsell faces in product marketing?
Greg Gsell
Greg Gsell, photo 1
Greg Gsell, photo 2
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Location

San Francisco, California, United States