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Greg Hemmer
Business Development @ Fun.xyz | Web3 & Crypto
Greg Hemmer is a highly experienced entrepreneur and marketing professional with a background in business, management, and marketing. He studied at Keene State College, where he earned a bachelor's degree in BS Business. He has worked in various leadership roles in several organizations. Currently, he serves Shardeum as a committer, a role he has held for several years now. In the past, he served as the Vice President of Marketing at Carefirst Urgent Care, Strategic Account Manager at Noble Systems, and Business Development professional at Shardus. Additionally, he founded several highly successful ventures, including Global Blockchain Network and Icocrow.Com. Before then, he interned as a Network Operations Analyst at C&S Wholesale Grocers and Quality Control Representative at By Appointment Only, Inc. (Bao). He also co-founded Resumysite, a platform that provides job-seekers with streamlined resumes. He spent several years as the Director of Sales and Marketing at Texagroup Inc. Hemmer possesses extensive marketing and business development expertise, as well as a deep understanding of blockchain and cryptocurrency.
Highlights
Three important tips that will help you close deals:
- Make it easy to start a conversation with you.
No one loves advertisements. If the first message you send someone is a pitch, you will often be ignored and your conversion will be low.
The first message you send to a new contact should be optimized for a response. 1-2 sentences. Don't send a long wall of text. Your goal here is to get a response and start a conversation.
Once a conversation has been started it becomes more difficult for the person you're speaking with to ignore you when you pitch them.
Examples:
- Hey, it looks like we're both working in the ___ industry. What goals are you focused on?
- Hey, noticed you're on the ____ team and I'm an avid user of your product. You guys attending EthCC?
Start a conversation and get your prospect in the habit of responding to you before you pitch.
- Understand who you are talking to.
You need to be able to read the room. A common mistake founders make while fundraising is spending 10 minutes explaining a problem investors already deeply understand. If they're good they spend all day every day researching your industry and are experts on the topic. Don't bore them to sleep.
Alternatively, founders can go too shallow on product explanations and the investor leaves the conversation without a thorough understanding of the product. They need to have conviction to invest, and that requires understanding your product.
- Your prospect's emotion is a reflection of your own.
When I first started my career I didn't care enough about this. I felt sales decisions should purely be made on logic, and emotion was irrelevant. However, that is not the case.
If you can't display your confidence and excitement about the product you're pitching how can the person you are speaking to be excited? If you're bored, they're bored. If you're confident and excited it's much easier for them to be excited about your product too.
That's why it's so important to work on something you're passionate about. You can't fake true passion.
I’ve resigned from my role with Yugen Labs contributing to Shardeum.
As Head of Ecosystem, my team and I have sourced over 100 projects prepared to build on Shardeum mainnet, signed agreements with infrastructure providers and market makers, and built relationships with leading VC funds.
I’m proud to leave Shardeum adequately positioned for a successful mainnet launch with over $30M in funding and a team of 65 full-time employees.
I wholeheartedly believe in the Shardeum Foundation’s mission. No one has unlocked the full potential of state sharding in web3. If successful, Shardeum will auto-scale throughput capacity enabling a mainstream amount of users to transact on a single blockchain.
It has been amazing working with the Shardeum Foundation, ecosystem and community over the past two years. I’m excited to cheer Shardeum on from the sidelines as a community member.
As for what’s next, stay tuned!
