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Greg Herman
Managing Editor @ Apple Podcasts (ex-Spotify)
Greg Herman is the Managing Editor of Apple Podcasts, based in Los Angeles, California.1 In this role, he leads the team responsible for recommending and curating podcasts on the Apple Podcasts platform, helping users discover new shows and enabling creators to reach wider audiences.1
Career Highlights
Current Position: Greg has been serving as the Managing Editor of Apple Podcasts since February 2022.1 His responsibilities include:
- Overseeing the curation of podcasts on the Browse page
- Helping users find their next favorite show
- Assisting podcast creators in expanding their reach
Previous Experience: Before joining Apple, Greg had a notable career at Spotify:
- Lead - Podcast Editorial (October 2019 - September 2021)
- Associate Director - Podcast Editorial (2021 - 2022)2
At Spotify, he led the team that recommended podcast episodes to users and developed several initiatives:
- Created podcast playlists curated by celebrities and established podcasters
- Launched editorial brands like True Crime Scene, theLINER, and Play Your Part
- Worked on Spotify's Next Wave initiative, supporting college-aged podcasters1
Skills and Expertise
Greg's experience demonstrates his expertise in:
- Podcast curation and recommendation
- Team leadership and management
- Content strategy and editorial operations
- Collaboration with product teams
- Developing engagement and discovery metrics
Greg Herman's career trajectory showcases his deep involvement in the podcast industry, with a focus on content curation, user experience, and creator support across major platforms like Apple and Spotify.
Highlights
To all my friends and former colleagues from Spotify, I'm happy to help in any way I can. Whether that's making an introduction to my network, keeping an eye out for opportunities, or catching up for a chat. Please don't hesitate to reach out.
Some personal news: I’m happy to share that I’ve joined the Apple Podcasts team as Managing Editor! I’ve long been an admirer of Apple's passion for celebrating podcasters with industry-leading features like Spotlight and Best Of. Now, I’m honored to amplify and expand the editorial team’s great work to help more people discover their next (or first) favorite podcast and to help more creators reach new audiences. Thanks so much to the entire Apple Podcasts team for the incredibly warm welcome.
In addition, I want to thank my former colleagues at Spotify for your guidance and friendship over the past nearly 5 years. I unfortunately can’t name everybody, but I want to specifically thank the entire US Podcast Editorial squad (Carmen, Brianne, Deontay, Isabella, Eda, Timothy "timmhotep", Jessica, Rachel, Ayodele, Barbara Alyssa, Bianca, Deondric, Caroline, Zak and Elaina) and the Global Podcast Editorial #loosealliance (Paulo, Ndilyo, Rowan, Thais and Thiago). I wouldn’t be where I am today professionally or personally without having had the opportunity to work alongside all of you to launch and grow innovative podcast discovery experiences such as Your Daily Drive and Podcast Playlists.
More to come soon. I’m excited to do some big things with this wonderful team :).
