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Greg Hills
Head of Curation Analytics
Professional Background
Greg Hills has established himself as a distinguished figure in the field of analytics, leveraging his extensive experience to drive strategic decision-making processes. Currently, he serves as a Senior Analyst at Twitter, where he applies his expertise in data analytics to enhance user engagement and optimize advertising performance. With a proven track record in analytics and client services, Greg is highly regarded in the tech community for his analytical acumen and ability to translate complex data insights into actionable strategies.
Prior to his role at Twitter, Greg was the Client Services Director at TellApart, a leading digital marketing company. There, he honed his skills in managing client expectations and developing tailored solutions that significantly improved client satisfaction and performance. His role required not only deep expertise in analytics but also a nuanced understanding of client needs, which positioned him as a trusted partner to many major brands.
Before his tenure at TellApart, Greg served as a Platform Product Manager at Varick Media Management. This role involved overseeing the development and implementation of marketing technology, enabling advertisers to maximize their reach and effectiveness through precise targeting and measurement. His ability to bridge the gap between data analytics and product management showcased his versatility and understanding of the digital landscape.
Greg began his career as a Senior Associate at Mindshare Interaction, where he first immersed himself in the world of data-driven marketing. His contributions during this formative period provided him with a solid foundation in analytics and marketing strategies, setting the stage for his subsequent successes.
Education and Achievements
Greg’s educational background is equally impressive, with a strong foundation laid during his studies at Regis High School, followed by further academic pursuits at Columbia University in the City of New York. At Columbia, he embraced numerous opportunities to explore the intersection of technology and analytics, which deeply influenced his career trajectory.
His prowess in analytics, coupled with his exceptional academic credentials, has garnered recognition within the industry. Greg is not only skilled in data interpretation but also in communicating complex concepts to diverse audiences — a key skill that enhances team collaboration and stakeholder engagement.
Achievements
Throughout his career, Greg Hills has achieved numerous accomplishments that underscore his expertise and commitment to excellence. His work at Twitter has contributed to significant enhancements in data-driven strategies, leading to improved operational efficiencies and increased ROI for clients.
At TellApart, Greg led initiatives that resulted in higher campaign performance metrics, reflecting his strategic foresight and analytical skills. His ability to synthesize information and provide actionable insights has been pivotal in helping clients achieve their marketing objectives.
With each role, Greg has demonstrated a commitment to learning and professional development, consistently adapting to emerging trends in the analytics landscape. His passion for analytics, coupled with his love for teamwork and collaboration, makes him a well-respected leader in the industry. Outside of his professional pursuits, Greg finds joy in spending time on the water with family and friends, whether sailing, boating, or enjoying water sports. This balance is crucial for maintaining creativity and motivation in his professional endeavors.
