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Greg Hoffman

Global Brand Leader, Author, and Speaker

Greg Hoffman is a global brand leader and former Nike executive who has transitioned into authorship and brand consulting.1 His book "Emotion by Design: Creative Leadership Lessons from a Life at Nike" was published by Hachette Book Group in April 2022 and has been translated into 14 languages worldwide.1

Career Highlights

Nike Experience: Greg spent nearly three decades at Nike, holding several high-profile positions:

  • Chief Marketing Officer (2016-2018)
  • VP, Global Brand Innovation (2018-2020)
  • VP, Global Brand Experience (2013-2016)
  • VP, Global Brand Creative (2010-2013)
  • VP, Global Brand Design (2006-2010)1

During his tenure, he played a crucial role in shaping Nike's brand identity and was involved in numerous high-profile campaigns and product launches.1

Current Endeavors: Since leaving Nike, Greg has:

  • Founded Modern Arena, a brand advisory firm
  • Become a branding instructor at the University of Oregon
  • Joined the Board of Trustees at the Minneapolis College of Art and Design
  • Become a speaker represented by The Lavin Agency1

Education

Greg holds a Bachelor of Fine Arts in Design from the Minneapolis College of Art and Design.1

Book: Emotion by Design

In his book, Greg shares insights from his experience at Nike, focusing on three key principles:

  1. Creativity is a Team Sport
  2. Dare to be Remembered
  3. Leave a Legacy, Not Just a Memory2

The book has received praise from notable figures such as Daymond John, Seth Godin, and Laszlo Bock for its valuable branding lessons and creative insights.2

Highlights

May 22 · Mumbrella
‘Complacency is the enemy of creativity’: Greg Hoffman kicks off Mumbrella360 - Mumbrella
‘Complacency is the enemy of creativity’: Greg Hoffman kicks off Mumbrella360 - Mumbrella
Mar 6 · Mumbrella
‘They’re doing great things’: The Aussie brand that the former Nike CMO is a huge fan of - Mumbrella
‘They’re doing great things’: The Aussie brand that the former Nike CMO is a huge fan of - Mumbrella

Related Questions

What are the main themes in Greg Hoffman's book "Emotion by Design"?
How did Greg Hoffman's role at Nike influence his approach to branding?
What are some of the notable campaigns Greg Hoffman led at Nike?
How does Greg Hoffman's work at Hachette Book Group differ from his time at Nike?
What are the three guiding principles Greg Hoffman emphasizes in his book?
Greg Hoffman
Greg Hoffman, photo 1
Greg Hoffman, photo 2
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Experience

Author at Hachette Book Group, Branding Instructor at University of Oregon, Speaker at The Lavin Agency, Founder and Principal at Modern Arena
VP, Global Brand Innovation at Nike (2018 - 2020)

Education

Bachelor of Fine Arts - BFA, Design from Minneapolis College of Art and Design

Location

Portland, Oregon, United States