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Greg Kearns
Global Consumer Engagement Enablement Leader at Kimberly-Clark
Professional Background
Greg Kearns is an accomplished professional in the marketing and advertising industry, bringing a wealth of experience and a robust skill set that fuels his success in various roles. Over the years, Greg has built an impressive career focused on digital strategy, direct marketing, digital marketing, social media, and digital media. His commitment to delivering insight-driven shopper marketing strategies has not only helped brands grow, but has also significantly driven sales results.
Currently, Greg serves as the Global Consumer Engagement Enablement Leader at Kimberly-Clark, where he uses his exceptional expertise to enhance consumer engagement across global markets. In this pivotal role, Greg leads initiatives that integrate consumer insights into marketing strategies, ensuring that brands connect effectively with their audiences. His ability to analyze market trends and shopper behavior allows him to design strategies that resonate deeply with consumers, enhancing brand loyalty and driving product sales.
Before transitioning into the role of Global Consumer Engagement Enablement Leader, Greg held the position of Brand Manager - Shopper Marketing at Kimberly-Clark. Here, he cultivated his skills in brand management and shopper marketing, effectively utilizing his insights to create campaigns that catered to specific consumer needs and preferences. This hands-on experience laid a solid foundation for his current leadership role.
In his earlier career, Greg was instrumental in delivering innovative marketing strategies while working with various organizations. He served as an Account Supervisor followed by a Senior Account Executive at Geometry Global, where he managed client relationships, orchestrated marketing campaigns, and creatively approached problem-solving in marketing communications. These roles honed his ability to think strategically and execute efficiently, facilitating successful partnerships with clients.
In addition to his impactful time at Geometry Global, Greg worked as a Consultant at Pile and Company, focusing on delivering strategic recommendations and insights to enhance client marketing efforts. He also gained valuable experience at Hill Holliday, starting as an Assistant Account Executive and advancing to an Account Executive role, where he demonstrated exceptional talent in understanding client needs and executing campaigns that exceeded expectations. Additionally, Greg's early experience as a Special Event Team Representative at Anheuser-Busch provided him with a unique perspective on consumer interactions and event marketing.
Education and Achievements
Greg holds a Bachelor of Arts (BA) degree in Business Administration and Management from Saint Anselm College. His comprehensive education has provided him with a solid grounding in business principles and marketing strategies, which he has effectively applied throughout his career.
Over the years, Greg has consistently sought to refine his skills and stay ahead of industry trends, making significant contributions to the organizations he has been part of. His capacity to adapt to evolving market dynamics and his relentless pursuit of excellence have enabled him to lead and inspire teams to achieve outstanding results.
As a forward-thinking professional, Greg remains committed to continuous learning and development, ensuring that he is at the forefront of digital marketing advancements. His ability to leverage insights and data-driven strategies has positioned him as a valuable asset in the marketing industry.
Achievements
Throughout Greg's career, he has achieved significant successes that underscore his dedication to the marketing field. His work in shopper marketing has led to innovative strategies that not only appeal to consumers but also deliver quantifiable outcomes for his brands. Greg's role in enhancing global consumer engagement at Kimberly-Clark showcases his commitment to understanding and addressing consumer needs on a broader scale.
Greg's strategic influence has undoubtedly accelerated sales growth and consumer satisfaction for the brands he has worked with. His achievements and professional development reflect a dynamic engagement with the marketing landscape, and his expertise in digital marketing continues to make a formidable impact in a rapidly changing environment.
