Suggestions
Greg Laski
Founder & CEO at TGM Research; Online and Mobile Marketing Consultant
Professional Background
Greg Laski is a dynamic and entrepreneurial creative consultant known for his ability to deliver impactful business-to-business (B2B) and consumer marketing strategies. He possesses extensive experience in business operations, technology integration, and revenue management solutions, consistently bringing about significant enhancements in customer service and overall organizational performance. Greg stands out as a strategic thinker and self-motivated professional who adeptly communicates the nuances of marketing strategies to stakeholders, ultimately leading to exceptional bottom-line results and growth.
With a comprehensive background in managing business development operations alongside specific marketing projects, Greg ensures that projects run seamlessly and profitably. His expertise spans troubleshooting solutions and delivering strategic consulting that empowers organizations to thrive in increasingly competitive environments. His impressive track record includes delivering high-quality business advice, fostering strategic planning initiatives, enhancing client value, and conducting in-depth revenue and performance analyses.
Over the years, Greg has effectively liaised between management and sales teams, identifying lucrative opportunities to both acquire new clients and develop existing relationships. His keen analytical skills allow him to assess campaign results accurately, providing insights that improve future marketing campaigns and drive business development efforts.
Education and Achievements
Greg's academic background includes a Bachelor of Arts (B.A.) degree in Finance and Business Information Systems from two distinguished institutions: Oxford Brookes University and Wyższa Szkoła Zarządzania w Warszawie - The Polish Open University. This combination of education provides him with a strong foundation in financial principles and business technology, which he has leveraged throughout his career to connect organizational strategies with technological advancements.
Career Highlights
Greg Laski is the Founder and CEO of TGM Research, where he has positioned the company as a leader in innovative research solutions. Previously, he co-founded and served as Managing Partner at makeyourasia.com, where he played a pivotal role in driving growth and forging valuable business relationships across the region. Prior to this, he held key leadership positions, such as Regional Client Service Director for the Middle East and North Africa at On Device Research, and Managing Partner at Infocus Mekong Research (IFM).
His tenure at Kantar Group includes various operations and management roles, revealing a vast portfolio that spans from IT Director and Head of Analytics to Senior Project Manager and Marketing Consultant. Throughout his career, Greg has focused on operational excellence and process optimization, ensuring that projects deliver maximum efficacy and return on investment. His rise from CAI Programmer to CATI and CAPI Center Manager showcases his profound understanding of research methodologies and the imperative of leveraging technology for data collection and analysis.
Core Competencies and Skills
Greg's core competencies encompass a range of vital areas including:
- Social Media Marketing: Crafting campaigns that resonate with target audiences and foster brand engagement.
- Media Relations: Building and maintaining relationships with media to increase brand visibility.
- Lead Generation: Developing strategies that attract high-quality leads and enable successful conversion.
- Database Management: Utilizing data to enhance direct marketing strategies and customer targeting.
- Relationship Building: Cultivating strong partnerships with clients and stakeholders to drive business success.
- Brand Development: Establishing brand identity and positioning within the market.
- SEM/SEO/PPC: Implementing search engine marketing and optimization techniques that enhance online presence.
- Campaign Analytics: Analyzing campaign effectiveness to inform future marketing efforts.
- Digital Marketing: Engaging in various forms of digital advertising and content marketing.
- Client Needs Assessment: Identifying and understanding client requirements for tailor-made solutions.
- Customer Service Strategy: Creating customer service plans that enhance satisfaction and loyalty.
- ROI Improvement: Focusing on strategies that deliver measurable returns on investment.
- Authority Positioning: Developing strategies that position organizations as industry authorities.
- Mobile Market Research: Leveraging mobile technology for efficient data collection and analysis.
Conclusion
Greg Laski exemplifies the qualities of a modern entrepreneur and thought leader in the business consulting sphere. His extensive experience in marketing and strategic consultancy provides a wealth of knowledge to businesses seeking growth and efficiency. With a proactive approach to problem-solving and an unwavering commitment to delivering results, Greg is an invaluable asset to any organization. His ability to adapt and innovate positions him as a leader in the ever-evolving landscape of business operations and marketing strategies. For those looking to connect with an open and engaged professional, Greg encourages outreach via email at [email protected].
