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Greg Loeffelholz

Marketing Technology and Digital Strategy

Greg Loeffelholz is a seasoned digital marketing expert known for his exceptional skills in shopper marketing, eCommerce, digital media, programmatic advertising, and customer/data management platforms. With a strong background in tag management, site tracking, analytics, user identification, and cross-device technology, Greg has demonstrated a deep understanding of the digital landscape. His expertise extends to areas such as paid search, search engine optimization, direct response, email marketing, and affiliate marketing. Greg's educational journey includes a Master of Business Administration (MBA) from Boston College Carroll School of Management, complemented by a Bachelor's degree in Latin American & Iberian Studies and International Relations from Vanderbilt University. He also completed his high school diploma from Rockhurst High School.

Highlights

Apr 3 · linkedin

The new frontier in Paid Search. Check out our latest Blog Post sharing data-driven insights from experimentation on Google and Bing Broad Match algorithms. As AI continues to advance, the capacity to interpret and impact the dynamic elements powering audience matching algorithms will be crucial for advertisers aiming for performance and scale. https://bit.ly/4aE4tAd

Nov 9 · linkedin

When "Down and to the Right" is good! Core inflation in the US is coming back to normal. This rate measures the change in the costs of goods and services, excluding food and energy sectors as their prices are much more volatile. Data shows 70% of core inflation growth driven by housing costs.

https://lnkd.in/ehiR92AC

Greg Loeffelholz
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Location

Hanover, Massachusetts, United States