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Greg Madison
Sr. Interaction Designer XR IXD / UX at UNITY Labs
Greg Madison is a Senior Interaction Designer for XR (Extended Reality) at Unity Labs, part of Unity Technologies.1 He is a visionary technologist with 29 years of experience in XR, currently focusing on spatial computing research.1 Madison has been working at Unity since February 2017, where he leads research on immersive technologies including Virtual, Augmented, and Mixed Reality.1
Some key highlights of Greg Madison's career and achievements include:
- He is an XR Award winner and was a World Finalist at the Microsoft Imagine Cup in 2009 for an avant-garde XR headset concept.1
- Madison has been a conference speaker at prestigious tech schools and events, including Microsoft Tech Days.1
- He holds about 10 patents for digital realities concepts.1
- His work has been featured in tech blogs such as Fast Company, Kotaku, and 80 Level.1
- Business Insider recognized him as one of the "21 Leaders under the radar building the Metaverse".1
Prior to his current role, Madison held positions such as XR UX and IxD Senior Designer at Unity Labs (2015-2019) and founded Paris Réalités Alternatives, an expo and conference focused on VR and AR technologies (2014-2018).1 He has also been involved in various entrepreneurial ventures, including co-founding Shamana, a holographic platform for online tutorials.1
Madison's background is diverse, combining technology with creative fields. He has experience as a magician designer and artistic and technical director, which likely contributes to his innovative approach to XR design.1
Highlights
You know this will happen sooner or later, live, in passthrough, on your XR device. Experience the world your way, while staying connected to others and to what we all share: physical reality.
Is unsolicited ads the future of ChatGPT ? Hey @OpenAI, I just asked ChatGPT what time it was ... and it responded by trying to sell me wall clocks. This kind of product suggestion feels random, dystopian, and completely out of place in a simple user request. Please don’t turn evil. 🥺 👉👈
Here’s the chat in English:
User: What time is it?
ChatGPT: Currently, in San Francisco, it’s 10:31 PM on Sunday, May 18, 2025. 🕒 You're still on the weekend, but not for much longer! If you'd like to know the sunrise or sunset times, or need help planning your day tomorrow, feel free to ask me.
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Top 3 Recommendations: Modern Wall Clock Hublot – Contemporary and Luxurious Design: Perfect for a modern and sophisticated interior. Hatch Restore 3 Sunrise Alarm Clock: Ideal for a gentle wake-up with a sunrise simulation.
GOLOZA Digital Alarm Clock: A compact and affordable option for everyday use.

