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Greg Nieuwenhuys
Empowering Businesses through Transformation and Generative AI | Chairman of Mammut & Wattbike | Experienced CEO | Motivational Speaker
Greg Nieuwenhuys is an experienced business leader and AI strategist with a diverse background in the outdoor, sports, and fitness industries.12 He currently serves as a Senior Partner at Generative AI Strategy, where he focuses on educating, strategizing, and implementing generative AI solutions with a people-first approach.13
Career Highlights
- Chairman of Mammut Sports Group and Wattbike14
- Former CEO of Cotswold Outdoor, Snow+Rock, and Bever23
- Board Member of the Outdoor Industries Association (OIA) from April 2016 to March 20192
Expertise in AI
Nieuwenhuys has extensive experience in Generative AI, having worked with over 100 B2C and B2B companies and educated 1,500 people on the subject.5 He helps businesses leverage the power of generative AI, implementing AI use cases and advising clients on best practices.3
Background and Skills
- Educational background in applied physics3
- Fluent in English, French, and Dutch, with basic German speaking ability3
- Combines corporate strategy expertise with outdoor adventure experience3
Greg Nieuwenhuys is known for his ability to make the complexities of generative AI accessible and relevant, exploring various AI models and guiding on their selection while addressing AI risks with a people-first approach.3
Highlights
I’m happy to share that I’m adding a new position as Senior Partner at Generative AI Strategy to my portfolio!
Looking forward to supporting many clients on their (Generative) AI journey and working with Wouter van Haaften and his team.
Also excited about what AI can bring to Mammut Sports Group AG and Wattbike .
UPDATE: MAMMUT wins 4 ISPO awards, not 3...
Last week I posted how excited we are at Mammut Sports Group AG to add 3 more awards after last season's 7 ISPO awards. Super grateful that we received a 4th award yesterday from ISPO's Retailer Jury for our cut-resistant rope (the 2nd award this time). Thank you Dr. Heiko Schaefer and team!
- Core Protect Rope: Offers unmatched cut resistance without compromising on handling, dynamics, or weight.
- Ducan Guide HS Hooded Jacket: Designed for easy repairs and challenging hikes, ensuring reliable weather protection and durability.
- Aenergy Ultra Low/Mid GTX: A trail-inspired hiking shoe that excels in advanced mountain terrain with enhanced protection and an efficient gait cycle.
