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Greg Petroff

Chief Design Officer | Team Builder | UX Evangelist | Context-First Design | Public Speaker

Greg Petroff is a renowned executive design leader with over 25 years of experience in the design and technology industry.14 He is currently a Founding Member of the Design Executive Council (DXC), a premier membership network for design executives.12

Throughout his career, Petroff has held several high-profile leadership positions at major technology companies:

  1. Chief Design Officer at Cisco Secure13
  2. Vice President and Chief Design Officer at GE Digital34
  3. Managing Director for Online at Google Cloud1
  4. VP Design at ServiceNow1
  5. VP Product at SAP1
  6. SVP Design at Compass14

Petroff has a strong background in architecture, holding a Master of Architecture (MArch) from UCLA and a Bachelor of Architecture (BArch) from Cal Poly San Luis Obispo.4 He is known for his expertise in user-centered design, strategic leadership, and his ability to drive innovation across diverse sectors including healthcare, finance, retail, and transportation.1

As a Founding Member of DXC, Petroff brings his wealth of experience to help advance strategic design leadership in business and society.1 He is also a founding board member of the Interaction Design Association and has served on boards for organizations such as the Industrial Internet Consortium, Open Connectivity Foundation, and Open Fog Consortium.4

Petroff is active on social media platforms, sharing insights on design leadership and industry trends. His LinkedIn username is gpetroff.4

Highlights

Dec 20 · linkedin

Ending the year on another high note - Our Design Work on AI can now be seen at https://lnkd.in/gpG5gcWf

Such an awesome project working cross business units with the Collaboration Design team, Christopher R., Travis Isaacs 🏳️‍🌈🏳️‍⚧️✊ and Corp Marketing, Tiffany Maple, Patti Carr Cocciolo, Dennis Lim and Andrew Reed on the brand mark.

And more amazing collaboration internally in the Security Business Group on the first apps powered by the Cisco AI Assistant. Props to DJ Sampath Anand Raghavan our PM and Eng partners, Jason N. and his Magnetic Design team for driving the consistent experience, Jason Cyr and his product design team, Richard Miles and Anil Nair our Product and Engineering leadership in Firewall to be first movers with us. Last - huge thanks to the Security Business Senior Leadership for pushing us hard, clearing obstacles and demanding amazing design - Thank You Raj Chopra, Tom Gillis, Shailaja K. Shankar... and finally I have immense gratitude for Jeetu Patel for being the Executive leader who insists on delivering high quality design to customers!

Dec 8 · linkedin

Super excited for d.zone next week —Cisco’s internal company-wide design & research conference. This year we’re exploring the theme “Intelligence.”    It's shaping up to be one of the most thought-provoking events of the year for us @Cisco.

We have a great line up of internal and industry rockstars like Noah Levin from Figma, Ovetta Sampson from Google, and Joshua Seiden speaking! Plus, over 30 talks from my fellow amazing Cisconians.     The chance to dive into topics such as AI-proofing careers, fostering powerful relationships, empathy, cognition, feels timely. And, of course, mingling with other designers and researchers across Cisco is going to be great. I can't wait! #WeAreCisco

Related Questions

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Greg Petroff
Greg Petroff, photo 1
Greg Petroff, photo 2
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Location

Los Gatos, California, United States