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Greg Thomsen
Experienced corporate leader in the Outdoor Sports and Sporting Goods industries.
Greg Thomsen has cultivated an impressive career that spans several decades, boasting pivotal roles in renowned companies and organizations within the outdoor, sports, and travel industries. He is currently the Managing Director at adidas outdoor USA, where he plays a crucial role in leading the brand's outdoor segment. His extensive history in the outdoor industry and leadership expertise have established him as a respected figure in the field, where he continues to innovate and inspire.
Born with an entrepreneurial spirit, Greg began his professional journey after studying General Education at Los Angeles Valley College. His educational background laid the groundwork for his future endeavors, where he would go on to make significant impacts within various organizations. Greg's career trajectory includes a focus on business development, strategic planning, and marketing that has propelled many brands to success.
Over the years, Greg has held numerous senior leadership positions within high-profile organizations. He is perhaps most noted for his role at Blackstone Investment Group, Inc., where he served as General Partner and Division President, showcasing his adeptness in managing and growing investment divisions. His work notably involved strategic alignment and oversight that significantly benefited the firm's portfolio.
Greg’s entrepreneurial flair is highlighted through his venture as the Founder and CEO of American Sports Group, Inc. Under his guidance, the company gained recognition in the sports industry, emphasizing sports marketing and promotion. His leadership style has always balanced vision and execution, ensuring that the brands he works with thrive in competitive landscapes.
In addition to his time at American Sports Group, Inc., he served as the CEO at Mountainsmith, a brand known for its high-quality outdoor gear. During his tenure, he focused on expanding product lines and enhancing brand visibility, which culminated in increased market share during his leadership. Similarly, he contributed to the overall strategic direction as CEO at Youngstown Equipment Company, where his background in marketing and business operations assisted in reinforcing the company’s reputation in the industry.
Greg’s marketing acumen was further demonstrated in his tenure as the Director of Marketing at Nike Inc., where he managed marketing strategies and campaigns that elevated brand presence globally. His insights into consumer behavior and brand alignment were instrumental in promoting products throughout his career, especially during his time in different roles focused on apparel at Nike.
Moreover, Greg's leadership was fundamental during his time at Wilderness Experience Inc., where as CEO and Founder, he fostered a brand connection with outdoor enthusiasts, enhancing the reputation of the company for its dedication to quality and performance. Additionally, he managed The Mountain Store, where he combined his love for outdoor activities with business management, creating a prominent retail destination for outdoor enthusiasts.
Outside of his corporate ventures, Greg has a passion for travel, having embarked on an extraordinary journey that involved world travel to 27 countries with his family. This experience likely nurtured his global outlook and appreciation for diverse cultures, which he reflects in his professional endeavors.
With each role, Greg Thomsen has exemplified what it means to be a leader in the outdoor and sports industry. His background, from the grassroots of marketing and brand development to high-level strategy roles, showcases a complete understanding of what is necessary to succeed. His work continues to impact the outdoor community, nurture young talent, and inspire others to pursue their passions and transform their aspirations into reality.
