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Greg West

Creative Direction, Brand Strategy, Design

Greg West is a creative professional with extensive experience in the alcohol and spirits industry. He served as the Global Creative Excellence Manager for Acceleration & Innovation Brands at Bacardi from March 2020 to July 2021, a role that lasted 1 year and 5 months.1 In this position, he worked with brands such as Tequila Cazadores, D'Ussé Cognac, Stillhouse Spirits Co, and Plume & Petal.1

Currently, Greg West holds the position of Creative Content Director for North America at The Absolut Company, focusing on the Malibu and Kahlúa brands. He has been in this role since August 2021.1

Prior to his work at Bacardi, Greg held several other notable positions in the industry:

  • Senior Design Lead at Proximo Spirits (April 2016 - November 2019)
  • Freelance Creative Director at Brainchild & Co. for Onomie (September 2014 - April 2016)
  • Freelance Graphic Designer for Kiehl's Since 1851 (November 2010 - April 2016)

Greg West has a background in Public Relations and Communication Design, having earned his B.A. from the University of Southern California (2004-2007).1 He is based in the New York City Metropolitan Area and describes himself as a Creative Director/Designer/Strategist focused on developing better brands, services, and communities.1

Highlights

Greg West | White Rock Resources
Mar 20 · bisnow.com
Fort Lauderdale State of the Market in South Florida - Bisnow
Fort Lauderdale State of the Market in South Florida - Bisnow
Nov 7 · imdb.com
Greg West - IMDb

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Location

Brooklyn, New York, United States