Suggestions
Gregg Meiklejohn
Thought Leader on the Business of Education, Co-founder of Enrollment Resources Inc, Climate Change Activist
Gregg Meiklejohn is a seasoned marketing professional with over forty years of experience, specializing in strategy and project management. Throughout his career, he has mainly operated as a self-employed individual.
Over the past 23 years, Gregg has successfully undertaken numerous projects, notably bootstrapping a company that developed a conversion improvement process for high-value intangible products. This process has proven to significantly enhance business performance for its users.
Apart from his professional endeavors, Gregg enjoys exploring new golfing locations with his wife and five children, building what he describes as a 'big tribe'. On the business front, he primarily serves as a Business Intermediary, guiding owners and founders through the intricate eight-step process of selling their businesses. Additionally, he offers advisory services to a select few businesses and not-for-profits, charging a nominal monthly fee for his expertise.
Gregg's educational background is diverse and includes studies in climate change activism, community leadership, public speaking, real estate, marketing management, and more. He has undergone training programs related to climate reality leadership, science, and activism, as well as leadership disciplines.
Throughout his career, Gregg has been involved in various organizations, such as serving as a mentor at the University of Victoria and VIATEC, a board member at the Better Business Bureau, a marketing strategist at Meiklejohn Marketing Inc, a business specialist at Quality MD, and holding executive positions at Enrollment Resources. Additionally, he has volunteered and taken on leadership roles in community-focused initiatives.
Highlights
i went to a viewing party for a football game yesterday. They wanted 25 bucks to get in...no problem....i was required to uses a qr code...i asked about cash or credit or debit cards as options? no no no.
so a kid was trying to help, saying just do this this this. after about 8 clicks on the click path sadly my phone died on us...sadly i was told to charge up my phone and perhaps come back later....wtf. Xo the BC Lions lost another customer.
so qr code was posted on the wall and looked good. but implementaion was crap...60 % of those who attempt to use a qr code give up in frustration. imagine as a business you lose 60% of your hard earned customer share because of some pin head gen z, trying to be cutting edge....
i have seen this self centred approach in marketing a number of times. time to look at everything from the outside in...some empathy people...
I wonder why Tech companies spend such a small percentage of budget on driving Revenue (marketing/sales)? No sales, engineers get food fr food banks and dumpsters...Too simplistic?
