Sign In

Gregg Pastore

Sr. Director of Digital Marketing Strategy | Buffalo Bills

Gregg Pastore is the Sr. Director of Digital Marketing Strategy for the Buffalo Bills.2 He has been with the organization for over two decades, recently kicking off his 23rd season with the team in September 2024.4

Pastore has a long-standing career in sports marketing and digital strategy. His role involves overseeing the Bills' digital marketing efforts, including social media content and advertising campaigns. In 2020, he was involved in a successful Facebook advertising campaign that repurposed organic content to drive ticket sales, resulting in a 10x return on ad spend (ROAS).1

Throughout his tenure, Pastore has witnessed and contributed to significant changes in the Bills' digital marketing approach. He has emphasized the importance of creating content with purpose and leveraging fan engagement to drive business objectives.1 His experience and insights have been valuable in optimizing the team's social media presence and ticket sales strategies.

Pastore regularly shares updates about the Bills and his work on his LinkedIn profile, where his username is gpastore.234

Highlights

Apr 25 · linkedin

🏈🎉 Wishing the best of luck to all 32 NFL digital teams as they showcase their newest draft picks this weekend! Let the excitement begin! 🎉🏈 #NFLDraft #DraftDay

Jan 8 · linkedin

Related Questions

What are some of Gregg Pastore's most notable achievements at the Buffalo Bills?
How has Gregg Pastore's strategy impacted the Buffalo Bills' fan engagement?
What specific digital marketing strategies has Gregg Pastore implemented for the Buffalo Bills?
How does Gregg Pastore's role as Senior Director of Marketing Activation differ from other marketing roles in sports?
What challenges has Gregg Pastore faced in his digital marketing efforts for the Buffalo Bills?
Gregg Pastore
Gregg Pastore, photo 1
Gregg Pastore, photo 2
Add to my network

Location

Buffalo, New York, United States