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Gregg Rothberg

Sr. Marketing Executive, specializing in Entertainment & Lifestyle brands. Founder of 13th & Third Wines.

Gregg Rothberg is a highly experienced marketing executive, currently serving as the Managing Partner at Happy Fail, LLC, a marketing consultancy he founded in January 2015. With over 25 years in the industry, Rothberg specializes in marketing for entertainment, wine and spirits, and lifestyle brands.1

Professional Background

Rothberg's career includes significant roles at various high-profile companies:

  • President of 3g Marketing, Inc., where he focused on entertainment consulting and revenue growth for major movie studios.
  • Executive Director at HIP Genius, where he built an entertainment marketing agency with substantial annual revenue growth.
  • Vice President of Marketing & Promotion at iN DEMAND, where he led marketing strategies for on-demand movies and sports packages.1

Notable Achievements

Rothberg has worked with numerous prestigious brands across different sectors:

  • In the film industry, he collaborated with studios like Warner Bros., Universal Pictures, and Disney.
  • He has also worked with renowned music artists such as Prince and Eminem, as well as major sports organizations like the NBA and UFC.12

Entrepreneurial Ventures

In addition to his role at Happy Fail, Rothberg is the founder of 13th & Third Wines, a boutique winery that produces ultra-premium Rhône-style wines. The brand's first release sold out within two months of launch.1

Education

Rothberg holds a degree from Syracuse University and has a background in Fine/Studio Arts from Fiorello LaGuardia High School of Music and Art.1

Based in New York City, Rothberg continues to leverage his extensive experience to drive innovative marketing initiatives and strategies within his consultancy and wine business.1

Highlights

Paso Wines in Healdsburg - John's Wine Cellar

Related Questions

What are some of the most successful marketing campaigns Gregg Rothberg has led?
How did Gregg Rothberg transition from entertainment marketing to wine and spirits?
What makes Happy Fail, LLC unique compared to other marketing consultancies?
Can you tell me more about Gregg Rothberg's role at 3g Marketing, Inc?
What are the key strategies Gregg Rothberg uses in experiential marketing?
Gregg Rothberg
Gregg Rothberg, photo 1
Gregg Rothberg, photo 2
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Location

New York, New York, United States