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Gregory Walker

EVP, Member Engagement & Development - Independent Agencies & Retention at 4A's - American Association of Advertising Agencies

Gregory T. Walker is a retired marketing communications leader and ad industry senior executive with over 40 years of experience in the field.1 He served as EVP, Member Engagement & Development - Independent Agencies & Retention at the 4A's - American Association of Advertising Agencies from May 2021 to July 2024.1

In his role at 4A's, Walker was responsible for providing leadership, advocacy, and guidance to the advertising community, particularly focusing on independent agencies.12 His position involved leveraging 4A's resources and benefits to help these agencies grow and prosper.1

Prior to his EVP role, Walker held the position of SVP, Member Engagement & Development, Southern Region at the American Association of Advertising Agencies for nearly 12 years.1 His career also includes significant positions such as:

  • Director and VP, Presence, Alliance and Multicultural Marketing at Corporate Marketing (2002-2006)
  • President and Chief Operating Officer at UniWorld Group Inc. (1998-2001)
  • President of GT Walker Consulting (January-June 2002)

Walker's expertise spans various areas of marketing and advertising, including consumer and multicultural marketing, product positioning, brand development, advertising, media, promotions, event marketing, and integrated marketing programs.1

Highlights

Jan 6 · linkedin

The 4A's Decisions Conference is our annual program for media, tech and data professionals. Combining thoughtful and timely topics with expert and noteworthy industry professionals, the 4A's Decisions Conference is consistently a highly regarded event!

Please join us at #4AsDecisions 2023 to learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. Register today: https://lnkd.in/ekcKzrtU. Don't miss out on this great conference!

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Gregory Walker
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Location

Roswell, Georgia, United States