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Greig Anderson

Founder / Creative Director at Freytag Anderson / AND Golf | Design that cuts through the noise.

Greig Anderson is a seasoned creative professional with over 15 years of industry experience in branding and design. He is the Co-founder and Creative Director at Freytag Anderson, an award-winning Glasgow / Oban based branding and design studio. Greig's expertise includes brand creation, naming, brand strategy, corporate identity, and visual identity systems. He has worked on a broad range of projects for clients such as Virgin Mobile Australia, United Spirits, and National Galleries of Scotland. Greig's recent project highlights include the rebrand of the SEC - Scottish Event Campus Glasgow, COCO Chocolatier packaging range, and the V&A Dundee's groundbreaking exhibition, Hello, Robot.

Greig's educational background includes a HND in Graphic Design and a BA Honors in Applied Graphics & Multimedia Design from Glasgow Caledonian University. He is a former Senior Designer at E2 in Sydney, Bourne, and THERE Design. Greig has also worked as a Junior/Middleweight Designer at CuriousOranj and is a previous higher education instructor for College/University.

Highlights

Aug 27 · linkedin

NEW WORK — The Shortbread House of Edinburgh / Eden Range

We partnered with the Laing family, owners of Shortbread House of Edinburgh, to reimagine their flagship gifting range of handmade shortbread biscuits the Eden Range.

Our goal was to create a bold, immersive design that could be wrapped around the metal tins and boxes. We collaborated with illustrator Mark Conlan, using his whimsical and enchanting style, to create a design inspired by The Garden of Eden. The result is a vibrant scene with creatures, vines, trees, and people, bringing the packaging to life across seven colour-ways inspired by distinct flavour profiles.

The Eden Range is available now in 250g tins and 125g boxes at www.shortbreadhouse.co.uk

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Design, Packaging & Motion: Freytag Anderson Illustration: Mark Conlan Client: Shortbread House of Edinburgh

#Packaging #Shortbread #Shortbreadhouse #Illustration #edenrange

Aug 14 · linkedin

A hugely exciting delivery to the studio this week as we recieved our D&AD Wooden Pencil awarded for our packaging work with OTHERLY Oatm*lk Chocolate.

At Freytag Anderson we’ve been very fortunate to pick up awards throughout the years for our work and are always appreciative and happy to have work recognised. Awards help to provide a level of context to what we do for potential clients.

We are in the fortunate position of often working with leaders, founders and creators of new products, businesses and services and we understand it can be daunting commissioning design, especially if it’s not something you have done before. Awards have allowed us to provide a level of comfort and confidence to clients over the years that they are making the right decision to work with us.

Awards are not perfect, far from it and whatever your personal thought are, we have always been thankful and tried to make the best of them, ultimately though, it’s our clients and their customers approval that we are really focused on.

Having said that the D&AD have long been the benchmark for excellence in our industry, something that we have aspired to reach and this one hits a little different. To finally get our hands on one of these is truly an honour.

Thanks to everyone involved in the project, its truly a team effort Daniel Freytag Iain Nevill Calum Haggerty Where Giants Roam and Tomi Um.

Otherly was a project we were already proud of but now even more so.

#awards #dandad #otherly #packaging #chocolate #freytaganderson

Related Questions

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Greig Anderson
Greig Anderson, photo 1
Greig Anderson, photo 2
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Location

Greater Glasgow Area