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gretchen sword

Fractional CMO & Early Stage Enthusiast

Gretchen Sword is the Vice President of Marketing at Powers of Reasoning, an innovative media agency based in Brooklyn, NY. The agency focuses on data-driven strategies to optimize media planning and buying, aiming to enhance client returns while minimizing costs.1

In addition to her role at Powers of Reasoning, Gretchen is also the Founder of Adipose, a co-investment firm that supports early-stage companies with capital raising and brand marketing.3 Her professional background includes significant experience in various marketing roles, which has equipped her with a broad skill set in the advertising industry.23

Gretchen holds a degree from Hobart and William Smith Colleges, which contributes to her expertise in marketing strategy and execution.2 She is recognized as an inspired leader and team player, actively engaging in initiatives that promote diversity and innovation within the advertising sector.34

Highlights

Aug 28 · linkedin

Was just listening to yesterday’s edition of Pivot with Kara Swisher & Scott Galloway and heard my favorite thinker on the future of work, Adam Grant say something quite profound about leadership.

Kara & Adam were discussing the recent challenging situation in which members of the Democratic Party were forced to ask President Biden to withdraw from the 2024 Presidential race. While this message was a necessary one, the delivery was both difficult to say and hear.

On the topic of the messenger and leadership, Adam responded –

“Weak leaders shoot the messenger; Strong leaders praise the messenger; Truly great leaders promote the messenger.”

What an exemplary display of leadership we all have collectively witnessed these past few weeks, and a great framework to remember, Adam.

#futureofwork #dontshootthemessenger #howtogetpromoted

Jun 16 · linkedin

Happy Father’s Day to my first boss, first investor and first intellectual sparring partner.

There will never be another one like you and for that, I’m forever grateful.

#fathersday #investmentbanking #familyrunfirm

Related Questions

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United States