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Griffin Kelton

Design leader. Making innovation practical. DEI champion. I wear bow ties and fix things. Tea nerd. Cat dad. ENTJ.

Griffin Kelton is a Design Leader with over a decade of experience making innovation practical through design for B2C and B2B companies, focusing on enterprise SaaS, brick-and-mortar retail, e-commerce, and unique product categories like air filters, driving impact through crafting strategy, distilling complexity, and fostering unity.

Griffin excels in creating world-class, kick-ass teams that are immensely profitable by prioritizing people over profit, and is passionate about building products that resonate with users and empowering colleagues to thrive professionally and personally.

Notable achievements include developing streamlined workflows for engineering handoff using tools like Figma, Zeplin, Storybook, and Chromatic, revamping e-commerce experiences from wireframes to final UI design based on data-driven insights, and designing UX/UI for enterprise SaaS software while spearheading a design system implementation to elevate organizational design maturity.

Education-wise, Griffin Kelton studied B.A. in Marketing at Cedarville University and has held significant roles such as User Experience Manager at Terra Dotta, Director of UX & Design at Smashing Boxes, Director of Digital Experience at Second Nature, Director of Marketing at Social House Vodka, Partner at Adena Studios, Lead Marketing Strategist at Adena Studios, Concept Store Design Strategist at Starbucks' TAZO Retail, and Brand Building & Content Marketing Consultant while self-employed.

Highlights

Social House Vodka opens in Kinston on Monday - Kinston Free Press
Griffin Kelton
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Location

Raleigh-Durham-Chapel Hill Area