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Griselda Escudero
Director of Business Development and Marketing @ Softtek | MBA, Driving High Tech Business Growth
Griselda Escudero
Griselda Escudero is the Director of Marketing and Business Development - High Tech at Softtek, a global leader in digital services and solutions. She has over 15 years of experience in the technology industry and is based in San Diego, California.
Key Facts about Griselda Escudero
- Current Role: Director of Marketing and Business Development - High Tech at Softtek (February 2020 - Present)
- Previous Roles:
- Senior Business Relationship Manager and Business Development Manager at Softtek (January 2008 - May 2018)
- Software Quality Assurance Engineer at Softtek (December 1998 - December 1999)
- Education:
- Bachelor's in Computer Science from Tecnológico de Monterrey (1994-1998)
- MBA in Business Strategic Planning and Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey (2002-2009)
- Certifications:
- Six Sigma Green Belt and Black Belt
- Purchasing & Supply Chain Management
- Languages: Native Spanish, Full Professional Proficiency in English, Limited Working Proficiency in French
Responsibilities and Achievements
As Director of Marketing and Business Development, Griselda leads Softtek's West Coast expansion with a focus on the High Tech sector. In her previous role as a Senior Business Relationship Manager, she:
- Acquired 15+ new Fortune 500 accounts, achieving sales quota 8 years in a row and generating an $8M book of business annually
- Developed strong C-suite relationships and in-depth client business knowledge, positioning herself as a trusted advisor and driving 35% YoY growth
- Led global marketing and solutions engineering teams to understand customer needs and recommend solutions to support account growth
- Promoted digital transformation projects leveraging Softtek's capabilities in consulting, application development, DevOps, QA, IT infrastructure, cloud and ERP services
- Implemented SLAs, governance frameworks and process improvements to ensure engagement success and increase operational margins by at least 5%
- Negotiated complex technology and business process services contracts1
Highlights
Had an incredible experience at StarEast, the world's leading event for software testing and quality. It was an excellent opportunity to connect with thought leaders in the industry and showcase our QA approach using our Intelligent Test Automation Platform. #StarEast #SoftwareTesting #QualityAssurance #IntelligentTestAutomation #ThoughtLeadership #Softtek
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