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Guido van Dijk

Member of the Board bij Institute of human activities

Guido van Staveren van Dijk is the flamboyant founder of Moyee Coffee, a company that aims to revolutionize the coffee industry through its "FairChain" concept.1 He is a highly educated entrepreneur with a diverse academic background, including an MBA from the University of Chicago Booth School of Business and degrees from the London School of Economics, Lomonosov Moscow State University, and Leiden University.

Van Staveren van Dijk founded Moyee Coffee around 2015, with the goal of creating a more equitable coffee supply chain. The company's FairChain philosophy involves roasting coffee in the countries where it's grown, allowing farmers to earn significantly more than they would by simply exporting green beans.3

Key aspects of Guido's career and Moyee Coffee include:

  1. Entrepreneurial background: Before Moyee, he founded tradingcars.com at 29 and launched several other companies.1

  2. Funding success: Van Staveren van Dijk has successfully raised funds through multiple rounds, including investments from prominent figures like Rijkman Groenink.1

  3. B Corp certification: Moyee Coffee is a certified B Corporation, demonstrating its commitment to social and environmental impact.3

  4. Vision: By 2025, Van Staveren van Dijk aims for Moyee Coffee to become a "Douwe Egberts 2.0" with an expected annual turnover of €80 million.1

  5. Impact focus: Moyee Coffee invests in economic, social, and environmental impact, including setting up a coffee factory in Ethiopia and creating new jobs.1

Guido van Staveren van Dijk's approach combines business acumen with a strong desire to improve the coffee industry's fairness and sustainability.12

Highlights

Nov 8 · moyeecoffee.com
The World's First FairChain Coffee - Moyee Coffee
Feb 3 · fairchain.org
FairChain coffee Moyee Wins Radical Innovators 2014

Related Questions

What inspired Guido van Staveren van Dijk to start Moyee Coffee?
How did Guido's international education influence his entrepreneurial journey?
What challenges did Guido face when launching Moyee Coffee?
How does Moyee Coffee's Fairchain concept work in practice?
What role did Rijkman Groenink play in the development of Moyee Coffee?
Guido van Dijk
Guido van Dijk, photo 1
Guido van Dijk, photo 2
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Location

Amsterdam, North Holland, Netherlands