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Guilherme Campos

Entrepreneur (Exited Founder) | Angel Investor | Advisor

Guilherme Campos is the co-founder and CEO of Dr. JONES, a Brazilian male hygiene and beauty brand that operates under a direct-to-consumer (D2C) model.1 He founded the company in 2013, initially with a B2B business model and physical retail sales, before pivoting to a digital D2C approach in late 2019.1

Career and Entrepreneurship

Guilherme's entrepreneurial journey in the personal care industry includes:

  • Co-founding Dr. JONES in 20132
  • Serving as Co-Founder and Co-CEO of Dr. JONES from 2011 to 20223
  • Currently holding the position of Managing Partner at Home Shave Club since 20193

Dr. JONES Growth and Achievements

Under Guilherme's leadership, Dr. JONES has experienced significant growth:

  • The company attracted 70,000 active customers in the last 12 months
  • Sales nearly tripled in 2020, reaching $660,000
  • In 2021, sales surpassed $1.4 million
  • The goal for 2022 was to exceed $4 million in sales, with a target of $10 million for 20231

Funding and Expansion

Guilherme has been instrumental in securing funding for Dr. JONES:

  • The company raised several million dollars from VC funds such as Astella, Igah, and IgniteXL
  • In 2021, Dr. JONES launched an equity crowdfunding offer on the Kria platform, aiming to raise around $686,000
  • This crowdfunding initiative was part of a larger $1.5 million bridge round in preparation for a Series A funding round1

Guilherme Campos' vision for Dr. JONES includes expanding both online and offline strategies, with a focus on customer acquisition, marketing, and leveraging the power of the brand's community.1

Highlights

Jul 25 · linkedin

Muito feliz de ver a expansão da Dr. JONES no varejo físico continuando acelerada e já atingindo 14 mil PDVs 🚀🚀🚀

Apr 1 · linkedin

Hoje encerro minha história na Dr. JONES!

Saio com um orgulho enorme do que construímos e muito feliz em passar o bastão para o Grupo Boticário (que adquiriu a empresa em 2022) com a marca já presente em mais de 10k pdvs e triplicando a sua receita. 🚀

Começamos numa salinha sem nenhuma experiência no setor (foto 1) e terminamos dentro de um dos maiores grupos de higiene & beleza do mundo (foto 2)!! Dividir essa jornada com o Andre Popoutchi meu co-founder foi uma honra, não poderia ter tido um parceiro melhor para encarar essa montanha russa.

Muito obrigado a todos que participaram dessa história conosco como fornecedores, parceiros, investidores (Astella Igah, Ventures. igniteXL Ventures Norte Ventures e especialmente esse time incrível que acreditou na nossa visão e encarou esse desafio enorme junto com a gente. 💙

A marca segue agora nas melhores mãos possíveis e dentro de uma empresa incrível como o GB. Continuo na torcida e animado para os próximos movimentos da Dr. JONES! Fábio Macchia Paulo Roseiro Renata Gomide de Carvalho Marcelo Azevedo Artur Grynbaum

———-

Today is the last day of my journey at Dr. JONES!

I am very proud of what we've built and happy to pass the baton to Grupo Boticario (which acquired the company in 2022) with our products available at more than 10k POSs and tripling its revenue.

We started out in a very small office with no experience in CPG (photo 1) and ended up being part of one of the largest personal care & beauty groups in the world (photo 2)!! Sharing this journey with Andre, my co-founder, was an honor; I couldn't have had a better partner to face this intense roller coaster ride.

Thank you very much to everyone who participated in this journey with us as suppliers, investors and especially to this incredible team that believed in our vision and took on this huge challenge with us. 💙

The brand is now in the best of hands and part of an incredible company; I will continue rooting and looking forward to Dr. JONES' next moves!

Related Questions

What inspired Guilherme Campos to start Dr. JONES?
How did Guilherme Campos transition from a B2B to a D2C model for Dr. JONES?
What are Guilherme Campos' future plans for Dr. JONES?
How did the equity crowdfunding campaign impact Dr. JONES' growth?
What challenges did Guilherme Campos face when launching Dr. JONES?
Guilherme Campos
Guilherme Campos, photo 1
Guilherme Campos, photo 2
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Location

São Paulo, São Paulo, Brazil