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Guillaume Lacroix

Brut Founder// CEO

Guillaume Lacroix is the founder and CEO of Brut., a global media company that creates short-form video content.13 He co-founded Brut. in April 2016 and has been leading the company since then.3

Lacroix has an extensive background in the media industry. Prior to Brut., he served as:

  • Co-founder of Studio bagel (May 2012 - October 2014)
  • Director General at Black Dynamite Production (July 2010 - October 2015)
  • Producer at TF1 le Groupe (July 2000 - July 2010)3

He holds a master's degree in Political Science and Government from Sciences Po Grenoble.2

Under Lacroix's leadership, Brut. has grown significantly:

  • The company publishes content daily in three languages across eight social platforms
  • Brut. videos generate over 1.5 billion views per month
  • The company has offices on two continents and is present in multiple countries including the US, UK, Japan, China, Mexico, Spain, and France45

In October 2023, Brut. secured a $40 million funding round, demonstrating the company's growth and potential under Lacroix's guidance.5 Lacroix's vision for Brut. is to provide raw, unfiltered information at scale, allowing viewers to form their own opinions on various topics ranging from politics to technology and social justice.5

Related Questions

What inspired Guillaume Lacroix to start Brut?
How has Guillaume Lacroix's background in media influenced Brut's content?
What are some of the biggest challenges Guillaume Lacroix has faced as CEO of Brut?
How has Brut's content evolved under Guillaume Lacroix's leadership?
What strategies has Guillaume Lacroix implemented to grow Brut's audience?
Guillaume Lacroix
Guillaume Lacroix, photo 1
Guillaume Lacroix, photo 2
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Location

Greater Paris Metropolitan Region