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Guillem de Fuenmayor

Helping eCom brands grow with WhatsApp - Expansion Lead @charles

Guillem Oliva is a seasoned professional with 5 years of experience in the DTC (Direct-to-Consumer) space. His journey includes founding an eCommerce store, initiating an online undergrad academy, aiding enterprises in mirroring digital native brands at McKinsey, and presently spearheading the advancement of WhatsApp marketing and expanding charles from a team of 10 to over 70 individuals.

A key takeaway from Guillem's experience is the changing landscape of the DTC world, with prospecting becoming more costly and retargeting less effective. Guillem emphasizes the importance of shifting the conversation from Customer Acquisition Cost (CAC) to Lifetime Value (LTV) and accentuates the necessity of boosting LTV through direct marketing strategies using platforms like Email and WhatsApp for maximized revenue.

Guillem Oliva is dedicated to sharing his acquired knowledge to assist brands in growing their revenue intelligently by advocating for controlling distribution, owning the audience, and driving profitability. He actively engages with his audience through LinkedIn updates and a weekly newsletter, 'The Smarter DTC Newsletter,' offering insights on optimizing DTC brand growth through direct marketing.

Guillem's educational background includes an Exchange Program in Entrepreneurship & Finance from the University of California, Berkeley, Haas School of Business, and a Bachelor's degree in International Business and Economics from Universitat Pompeu Fabra in Barcelona. Throughout his career, he has held pivotal roles in organizations like charles, Nova Talent, YEC Spain, McKinsey & Company, Lánzame Capital SL, among others, showcasing his diverse skill set and strategic acumen.

Highlights

Aug 23 · linkedin

"Agosto es flojo para nuestro marca" es la frase del mes. Pero no sufras, aún podemos animarlo 👇

El secreto, una buena campaña Back to School 💥

Y hemos preparado un webinar para desvelar cómo usan WhatsApp marcas como SALAD Code, Par y Escala o Siwon para animar sus ventas.

  • 3 Campañas con 8% de Conversión media
  • 2 Trucos para incrementar +15% el Carrito medio
  • 1 Estrategia para recuperar 100s de Clientes

𝗗𝗘𝗧𝗔𝗟𝗟𝗘𝗦 𝗗𝗘𝗟 𝗪𝗘𝗕𝗜𝗡𝗔𝗥 𝗙𝗲𝗰𝗵𝗮: Martes, 27 de Agosto 𝗛𝗼𝗿𝗮: 11:00 - 12:00 𝗣𝗹𝗮𝘇𝗮𝘀: Limitado a 25 registrados

Además, te llevarás un 🎁 para que lo puedas aplicar de forma fácil y en < 2h

👇 Link para registrarse en el primer comentario

Mar 19 · linkedin

¿Cómo usar WhatsApp para mejorar la experiencia de tus clientes?

❌ Atc al cliente, necesario pero no suficiente. ❌ Marketing, importante pero con cuidado. ✅ Atc al cliente + Marketing, combo infalible.

Hoy en día el cliente moderno espera poder comunicarse con tu marca o tienda a través de WhatsApp.

Pero a ti te da miedo no dar a basto con el volumen de conversaciones que te van a entrar...

Por eso, en Hoola usamos IA + automatizaciones.

El objetivo es automatizar >70% de tus conversaciones

  • integrar marketing para vender en piloto automático

Bien hecho, mejora la experiencia del cliente.

¿Quieres saber más? Escríbeme! 👇

P.d. De media nuestros clientes aumentan la recurrencia un 15% gracias a nuestras estrategias.

G
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Location

Berlin, Berlin, Germany