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Gunnar Lott

Co-Owner of Visibility, a Berlin-based comms agency specialised in tech and games.

Professional Background

Gunnar Lott is an accomplished figure in the world of gaming, with a rich history that spans over two decades. Known for his engaging approach to market dynamics, Lott has dedicated his career to transforming how the gaming industry communicates with its audience. His mantra, "Markets are conversations. Our only hope is to talk," encapsulates the essence of his work in public relations and media.

Starting out as a well-known games journalist from 1998 to 2007, Gunnar carved a niche for himself in the gaming community. He founded two significant print publications: the German edition of GamePro and the developer-focused magazine Making Games. In addition, his role as Editor-in-Chief of GameStar, Europe's leading PC gaming magazine, established him as a prominent voice in gaming journalism. During this time, he contributed significantly to the discourse surrounding video games, setting the stage for his transition into the business side of the industry.

In 2007, Lott made an impactful shift from print to online media, where he took charge of GameStar.de, leading it to become Germany's largest editorial gaming portal. His knack for engaging with audiences and capturing market trends transformed the platform into a go-to resource for gamers.

Having gained invaluable experience in web publishing, Lott transitioned to the games industry in 2010 to become the Head of PR at Gameforge, a leading player in online gaming. In this role, he was responsible for global public relations, overseeing events and sponsorships while also managing the company's portal gameforge.com. During his tenure, he developed insights into the free-to-play (F2P) gaming model, which has since revolutionized the gaming landscape.

In 2011, Harley took his passion for gaming into the realm of audio, co-launching the popular podcast "Stay Forever" alongside former colleague Christian Schmidt. The podcast, which focuses on retrospective gaming discussions, has not only thrived but has also blossomed into a business entity over the years.

In early 2012, Lott further solidified his expertise in mobile gaming by joining Flaregames as Communications Director. His role allowed him to dive deep into the intricacies and nuances of the mobile gaming sector, providing him with a well-rounded perspective that has proven invaluable throughout his career.

By late 2013, Lott took a significant step in his professional journey by founding his own PR agency, Visibility Communications, in Berlin. Under his leadership, the agency has evolved into a full-spectrum communications company, employing ten creative professionals who share his vision of innovative communication solutions in the gaming industry.

Gunnar has also actively contributed to the startup scenes in both Berlin and Karlsruhe as an advisor and mentor, influencing emerging businesses and nurturing new talent in the gaming community.

Education and Achievements

Gunnar Lott began his academic journey at the University of Kassel, where he honed his skills and knowledge in preparation for a career in journalism, communications, and public relations. His educational background equipped him with the vital expertise necessary to lead and innovate in the fast-paced and ever-changing gaming industry.

Throughout his career, Lott has earned recognition not only for his journalistic prowess but also for his transformative contributions to public relations within the gaming sector. His ability to navigate the complexities of communication—whether through traditional or digital channels—has set a benchmark for industry standards.

Achievements

Lott's achievements are a testament to his dedication and innovative spirit. His founding of significant publications has paved the way for a new wave of gaming journalism, emphasizing the importance of authentic dialogue with audiences. By establishing GameStar as a top-tier publication and transitioning it to an online platform, he showcased his adaptability in a rapidly evolving landscape.

With a successful career spanning editorial, public relations, and communications, Gunnar Lott's multifaceted experience makes him a sought-after leader in the gaming space. His expertise in F2P models, mobile gaming, and strategic communications provides valuable insights that greatly benefit his clients and partners.

Moreover, Lott's contributions to the podcasting space with "Stay Forever" have enriched the gaming community by fostering discussions that resonate with gamers, old and new alike. Coupled with his ongoing mentoring efforts, he continues to inspire upcoming professionals in the industry, leaving a lasting impact on the gaming landscape.

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Related Questions

How did Gunnar Lott transition from games journalism to a successful career in public relations within the gaming industry?
What inspired Gunnar Lott to start the podcast "Stay Forever," and how has it evolved since its inception?
In what ways has Gunnar Lott contributed to the startup ecosystem in Berlin and Karlsruhe?
How has Gunnar Lott's leadership at Visibility Communications impacted the gaming industry's approach to public relations?
What insights did Gunnar Lott gain regarding free-to-play models during his time at Gameforge?
Gunnar Lott
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Location

Berlin, Berlin, Germany