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Guocheng Xie

Senior Engineering Manager at Meta Ads

Guocheng Xie is a Senior Engineering Manager at Meta Ads, supporting the Ads Market Dynamics team.1 He has an extensive background in the tech industry, with previous roles including:

  • Engineering Manager II at Uber (June 2015 - August 2020)1
  • Software Engineering Intern at Amazon (May 2014 - August 2014)1

Guocheng holds a Master of Science (MS) degree in Computer Science from the University of Southern California and a Bachelor of Science (BS) degree in Computer Science from Shanghai Jiao Tong University.1

His expertise lies at the intersection of algorithms, economics, math, game theory, machine learning, and systems. At Meta, he leads teams working on critical areas in ads delivery, including:

  • Bidding Optimization
  • Auction & Delivery
  • Demand Optimization
  • Advertiser Friction1

During his time at Uber, Guocheng worked on various projects related to Pricing, Matching, Routing, Incentive Allocation, Realtime Data Platforms, and Data Quality.1 He has also received awards such as Merit Student and Outstanding Graduate from Shanghai Jiao Tong University.1

Guocheng Xie is proficient in multiple programming languages and technologies, including C++, Java, Python, SQL, and various software development tools.2

Highlights

Jul 29 · linkedin

Hiring ML M1/IC6+ in Ads Market Dynamics team at Meta

Hi LinkedIn community, we are hiring ML focused engineering manager and IC roles with in my team. Preferable candidates should have Ads and ML background.

About our team: The Ads Market Dynamics team is a highly impactful team in ads, owning critical stacks in ads delivery (including bidding optimization, auction, delivery optimization, demand optimization, etc), with industry leading expertise in forecasting, control and mechanism design. The team’s mission is to build an efficient and fair ads market to deliver the right ads to the right people with the right price. The team’s work has a clear distinctiveness in terms of end-to-end nature — both in terms of tech stack spanning across ads delivery stack, and customer problem understanding covering both advertisers and users. In the past few years, the team has been continuously pushing the frontier of efficient market design, leverage innovation of ML, algorithm, and system, and have directly generated significant incremental revenue for Ads in the past few years.

Please reach out if you are interested! #hiring #meta #facebook #ml #engineeringmanager

Related Questions

What are some of the key projects Guocheng Xie has led at Meta?
How does Guocheng Xie's work at Meta impact the Ads Market Dynamics team?
What specific challenges has Guocheng Xie overcome in his roles at Uber and Amazon?
What are the main areas of focus for Guocheng Xie's teams at Meta?
How does Guocheng Xie's background in computer science influence his approach to engineering management?
Guocheng Xie
Guocheng Xie, photo 1
Guocheng Xie, photo 2
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Location

United States