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Gus Theodoropoulos

Chief Executive Officer at Infodash

Gus Theodoropoulos is currently the Vice President of Marketing Sciences within Ipsos' global Market Strategy & Understanding service line.1 His LinkedIn profile provides the following key information about his professional background and expertise:

Professional Role

Gus Theodoropoulos is responsible for providing consultation, planning, and execution of advanced research analytics at Ipsos. His work encompasses various areas, including:

  • Brand Equity
  • Category/brand level driver analyses
  • Segmentation analyses

Expertise

Gus has extensive experience in both traditional and cutting-edge segmentation approaches. His areas of specialty include:

  • Global Segmentation
  • Decision-tree modeling
  • Proprietary approaches such as Targeted Segmentation, Derived Influence/Driver Segmentation, and Censydiam Motivational Landscape

Industry Experience

His experience spans across multiple sectors:

  • Consumer industries
  • B2B industries
  • CPG (Consumer Packaged Goods)
  • Non-CPG categories

Career History

  • Began his Marketing Research career in 1994
  • Currently working at Ipsos
  • Previous experience includes positions at Synovate and Market-Facts
  • Prior experience in the insurance industry

Education

Gus Theodoropoulos attended DePaul University's Kellstadt Graduate School of Business.1

Throughout his career, Gus has demonstrated a strong focus on leveraging both survey and client database data in his analytics work, providing valuable insights across a wide range of product and service categories.

Related Questions

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Gus Theodoropoulos
Gus Theodoropoulos, photo 1
Gus Theodoropoulos, photo 2
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Experience

Chief Executive Officer at Infodash
Experience at Acrowire, Bank of America, Microsoft

Education

Wake Forest University School of Business, 2017

Location

Niles, Illinois, United States