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🚀 Gustavo Lemos
Co-Founder and CEO | IBM Global Entrepreneur of the Year | Stanford GSB
Gustavo Lemos is the Co-Founder and CEO of Mediar Solutions, a Silicon Valley-based company that specializes in AI-powered retail technology.12 He has a background in engineering, with a Bachelor's degree in Telecom & Electronics from PontifÃcia Universidade Católica de Minas Gerais, and has pursued business education at institutions like Stanford Graduate School of Business and Fundação Dom Cabral.1
Lemos's journey to becoming a tech entrepreneur is noteworthy. He began building websites at the age of 15, with one of his early efforts being recognized among the top 50 websites globally by NetGuide in 1996.2 His professional path took an interesting turn when he managed a convenience store, where he gained insights into retail operations and product placement strategies.2
In September 2017, Lemos co-founded Mediar Solutions, which aims to revolutionize retail trade and advertisement by making it as targeted and profitable as online advertising.12 The company has developed a software platform that uses existing security cameras to gather anonymous shopper behavior data, correlating it with sales information to provide actionable insights for brands and retailers.3
Under Lemos's leadership, Mediar Solutions has achieved significant milestones, including being recognized as IBM Global Entrepreneur of the Year and expanding from serving local retail chains in Brazil to partnering with global consumer packaged goods companies.23 The company now works with 14 of the top global CPGs and retailers across three different geographies.3
Lemos is known for fostering a culture of innovation, resilience, and personal growth at Mediar Solutions. He emphasizes the importance of taking calculated risks and viewing mistakes as opportunities for improvement.2 His vision for the future of retail technology involves leveraging data and AI to transform in-store behavior data into a standard for planning and measuring retail executions.2
