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Guyra Kaplan de Castro

Product Marketing @ Amazon | Ex: TikTok, Twitter, New York Times

Guyra de Castro is a seasoned Product Marketing leader with over 12 years of experience in B2B and B2C product and marketing, including more than 5 years as a manager. Throughout her career, Guyra has successfully built and managed product marketing teams at top companies like TikTok, Twitter, and Unstoppable Domains, overseeing both inbound and outbound functions. She is passionate about solving complex problems and draws from her diverse background in venture capital, research, product management, sales, partnerships, community management, and brand marketing.

Highlights

Jul 30 · linkedin

I’m thrilled to share that I’ve joined the Product Marketing team at Amazon!

In my new role on the Amazon Ads Supply Product Marketing team, I’ll be focusing on Amazon Ads third-party supply business and premium publisher customers spanning Connected TV, Audio, Web, and Mobile apps; as well as the unique benefits that Amazon's pub-direct integrations and offsite inventory capabilities unlock for advertisers across Amazon DSP and sponsored ads.

Day 1, let's go!!!!

Jul 29 · linkedin

As I wrap up my time at TikTok, I can’t help but reflect on what a remarkable experience it’s been.

I’ve had the honor of working with so many talented, kind, and compassionate colleagues from around the world who have pushed the boundaries of what can be done each and every day.

To all of you who have shaped my experience and my career (Jacqueline Zhou, Yi (Katie) Zhao 赵仪, Sondra Kinney, Kai Guo, Mengying (Monica) Li, Xuka(Asan) Hu, Annie Jacob, Jaclyn Greenblatt Sale, Liz Madar, Bryan W., Cheri Kim, Chuyan (Renee) Liu, Petar Palusevic, Maria Andreeva-Andrievskaya, Mohit A., Emily Teo Goralewski, Anh Nguyen Vu Ngoc, PMP®, Franklin E. Ramirez, Rhea (Ruohan) L., George Panagopoulos - and many more) thank you for your support, inspiration, and friendship. You’ve made this journey incredibly enriching and rewarding.

As Winnie the Pooh said, “How lucky am I to have something that makes saying goodbye so hard.” 🤗

As to what’s next… I’ll be sharing an update soon.

Guyra Kaplan de Castro
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Location

New York, New York, United States