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Gwen Murray

I help startups create and execute strategic marketing plans | Fractional CMO | Amazon, L'Oreal, Staples & Scrappy Startup Alum | @yourfractionalcmo on TikTok

Gwen Murray is a seasoned marketing executive with over 20 years of experience in both Fortune 500 companies and startups.23 She is currently the Fractional CMO & Marketing Strategist at Up & To The Right Marketing Solutions, a company she founded in June 2022.3

Gwen's impressive career includes leadership roles at major corporations:

  • SVP of Marketing at ISSA (International Sports Sciences Association)
  • VP of Marketing at Earth Class Mail
  • VP of Marketing at Shyft
  • Head of Mobile Marketing at Staples
  • Senior Manager of CRM & Digital at L'Oréal
  • Senior Marketing Analyst at Qualcomm3

She has expertise in developing multi-channel marketing strategies that drive revenue growth, increase brand awareness, and generate full-funnel engagement.3 Gwen specializes in helping startups and founders create breakthrough marketing campaigns that drive growth and profitability.12

Gwen holds an MBA in Marketing from Vanderbilt University's Owen Graduate School of Management and a Bachelor of Arts from William & Mary.3 She is fluent in English, professionally proficient in French, and has limited working proficiency in Spanish.3

As a thought leader in the marketing industry, Gwen has been featured as a speaker at various events, including Mobile Apps Unlocked, Mobile Growth Summit, and Postback.3 She was also recognized by Seattle Business Magazine as a "Daring Woman" in Tech for her advocacy and mentorship of female leaders in the tech sector.3

Highlights

Jun 17 · linkedin

Hi amazing network! 👋 - I'm looking for a contract-based ✨ data analyst ✨  to join one of my client's teams.

Must be well versed in HubSpot, GA, and Power BI.

If this sounds like you 🙋‍♀️ or you have a recommendation, I'd love to chat!

Looking at about 12-15 hours a week and a 6-month commitment to the role.

#hiring #analystrole #newopportunity

My DM's are open!

Apr 4 · linkedin

Who else can tell me what’s wrong with this picture?  1, 2, 3, 4, 5, 6…7?

I've held off on making this post, but not sharing these thoughts on what I find so problematic here has left me with a nagging, sinking feeling.

Last week I saw this image… And I didn’t feel like congratulating the company on their new podcast, I didn’t feel like celebrating their accomplishment… all I could see was six men and one woman staring back at me.

7 contributors to this podcast, and only 1 woman.

This is the kind of stuff that baffles me - that in 2024, this company couldn’t find one other woman (let’s not even go there with the additional lack of representation also on display) with experience and expertise to bring to the table around Search Engine Marketing?

Not one other woman with a voice and opinion to share? Really?

I find it a. baffling but moreover b. sad.

We can surely do better.

#diversity #womenintech #its2024

Related Questions

What are some breakthrough marketing campaigns Gwen Murray has led?
How does Gwen Murray tailor her marketing strategies for different industries?
What unique perspectives does Gwen Murray bring from her experience with Fortune 500 companies?
How does Gwen Murray measure the success of her marketing campaigns?
What are some common myths about marketing that Gwen Murray has debunked?
Gwen Murray
Gwen Murray, photo 1
Gwen Murray, photo 2
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Location

San Antonio, Texas, United States