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Haiwen Lu Langworth
Global Director of Communications at the Tent Partnership for Refugees | ex: DAZN, Ketchum, H&K
Professional Background
Haiwen Lu is a distinguished global communications professional renowned for her extensive expertise across a multitude of sectors, including sports, media, technology, retail, and nonprofit organizations. With a strong foundation in journalism and a passion for purpose, Haiwen has demonstrated an unwavering commitment to enhancing corporate communications and driving impact through strategic messaging and marketing initiatives.
Throughout her career, Haiwen has held several high-profile positions in the communications industry. Most notably, she served as the Global Director of Communications and Marketing at Tent Partnership for Refugees, where she played a pivotal role in advancing the organization’s mission to mobilize the private sector in support of refugees. Her leadership in this capacity exemplifies her dedication to social impact and her ability to navigate complex multinational communications challenges.
In addition to her role at Tent Partnership for Refugees, Haiwen was the Vice President of Global Communications & Social Impact at DAZN Group, a leading global sports streaming service. Her work at DAZN allowed her to blend her communication skills with her love for sports, enabling her to shape narratives that resonate with diverse audiences.
Before ascending to these leadership roles, Haiwen built a broad array of skills in various communications capacities. She served as the Director of PR & Communications, North America at DAZN Group, and previously worked at Ketchum as Vice President and Account Director. Her experiences at Ketchum and other top-tier communications firms have equipped her with a deep understanding of both corporate and consumer communications strategies.
Haiwen's versatility is further highlighted by her experience as a freelance reporter for People Magazine, where she honed her storytelling skills and developed a keen eye for engaging content that informs and inspires. Her articles and reports have contributed to the narrative surrounding people and brands alike, reflecting her multifaceted abilities as a communicator and writer.
Furthermore, her tenure as an English teacher at Beijing University provided her with a unique perspective on intercultural communication, enabling her to effectively engage with multicultural audiences. This experience, coupled with her role as Director of Programming at the Northwestern University Alumni Club of Beijing, showcases her commitment to fostering connections within diverse communities.
Education and Achievements
Haiwen Lu's academic achievements are as impressive as her career. She earned a Bachelor of Science degree from Northwestern University, majoring in Journalism with a minor in Chinese Language & Culture. During her time at Northwestern, she developed a strong foundation in journalistic principles, critical news analysis, and effective communication techniques.
Additionally, Haiwen expanded her academic horizons through her studies at Beijing Foreign Studies University, where she focused on Chinese Language & Literature. This semester abroad experience enriched her understanding of the cultural nuances and complexities of communication in a global context, further solidifying her expertise in the field of international communications.
Notable Achievements
Haiwen's robust career is marked by numerous noteworthy accomplishments that reflect her ability to lead and innovate in the field of communications. One of her standout achievements includes her strategic leadership at the Tent Partnership for Refugees, where she successfully drove communications initiatives that significantly raised awareness and support for refugee issues globally. Under her guidance, the organization was able to cultivate meaningful partnerships and collaborations that amplified its impact.
Another highlight of her career is her role in enhancing the global communications strategy at DAZN Group. Through her innovative approaches and deep understanding of the sports media landscape, Haiwen played a significant role in positioning DAZN as an accessible and engaging platform for sports fans worldwide. Her successful campaigns not only strengthened the brand's narrative but also fostered deeper connections with audiences across different markets.
Haiwen Lu's impressive track record, combined with her commitment to purpose-driven communications, places her at the forefront of the industry. Her extensive multinational and multicultural expertise, paired with her solid educational background, enables her to tackle complex communications challenges head-on, making her an invaluable asset to any organization.
