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Hakan Keser
Product Manager Digital Service Solutions at thyssenkrupp
Professional Background
Hakan Keser is a highly experienced digital blue-collar worker and communication expert who specializes in connecting people with one another. With a robust background in marketing and communications, Hakan has spent the majority of his career at thyssenkrupp, a multinational conglomerate known for its engineering and industrial expertise. His journey began as a journalist at Ruhrnachrichten, where he honed his storytelling abilities and developed a keen understanding of the media landscape. Over the years, he transitioned into roles that further leveraged his PR skills and marketing acumen.
At thyssenkrupp, Hakan has collaborated across various divisions, serving as the Product Manager for Digital Service Solutions. In this role, he orchestrates communication strategies that enhance customer experience and drive product adoption. His previous positions include Digital Marketing & Communications Manager for Global Service, where he excelled in promoting service solutions on a global scale. His expertise has been instrumental in crafting effective marketing and communication campaigns that resonate with diverse audiences.
His extensive career at thyssenkrupp also includes roles as Marketing & Communications Manager for both Global Service and Mining sectors. Hakan's ability to convey complex information clearly has made him a valuable asset in enhancing internal and external communication strategies. His leadership in communication has paved the way for sustainable relationships with stakeholders, ultimately contributing to the company's growth and success.
Before his impactful journey at thyssenkrupp, Hakan held senior roles at Globell B.V., where he served as Senior Manager PR & MarCom and PR Manager. His mastery of public relations was developed during his tenure as a PR Consultant at walter.kom, where he provided strategic communication support and insights to various clients. Throughout his career, Hakan has cultivated a broad network and a deep understanding of market dynamics, which he uses to create meaningful connections within the industries he serves.
Education and Achievements
Hakan Keser’s educational background is as varied as his career, reflecting a commitment to continuous learning and professional development. He is a graduate of the Deutsche Akademie für Public Relations GmbH (DAPR), where he studied to become a PR Manager, emphasizing the principles of effective communication. This foundational knowledge has served him well in his career, allowing him to excel in roles that require both strategic insight and operational excellence.
In addition to his studies at DAPR, Hakan pursued Rechtswissenschaften (Law) at Ruhr-Universität Bochum, which has contributed to his understanding of regulatory environments and the importance of legal considerations in marketing and communication practices. His academic journey continued with a focus on Online Marketing Management, where he achieved a top score (1.0) at Weiterbildung. This area of expertise enhances Hakan's capabilities in digital marketing, positioning him as a forward-thinking leader in the rapidly evolving digital landscape.
His early education at Petrinum Gymnasium laid the groundwork for his ambitious pursuit of knowledge and understanding. Hakan is known for his voracious reading habit, often diving into books that expand his perspectives and refine his communication strategies.
Notable Achievements
Hakan Keser has achieved numerous milestones throughout his career, reflecting his commitment to excellence and innovation in digital communication. His leadership in developing comprehensive marketing and communications strategies has significantly contributed to increasing brand awareness and driving engagement in various sectors.
One of his notable achievements at thyssenkrupp is the successful launch of multiple digital service solutions that elevating customer experiences and streamline processes. His ability to implement effective communication strategies has resulted in enhanced collaboration between teams and improved stakeholder relationships.
Additionally, Hakan has played a pivotal role in guiding thyssenkrupp’s transition towards more digital marketing practices, utilizing emerging technologies to optimize customer outreach and engagement. His strategic insights have earned him recognition within the company and the industry, showcasing his ability to adapt and thrive in a fast-paced environment.
Moreover, Hakan’s previous roles at Globell B.V. allowed him to shape the PR narrative for various campaigns, enhancing the visibility and reputation of the projects he managed. His work has consistently focused on building relationships that last, ensuring that businesses maintain a positive image in the eyes of public and stakeholders alike.
Overall, Hakan Keser exemplifies the ideal blend of practical skills and academic knowledge that makes him a leader in the field of communication and marketing. His dedication to his profession is evident in every project he undertakes, and his ability to connect people is truly at the heart of his success in the industry.
