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Hal Brierley
Chief Executive Officer at The brierley group, llc
Hal Brierley is a pioneering figure in customer engagement and loyalty programs with over five decades of experience in the field. He is currently the Chairman and CEO of The Brierley Group LLC, a consulting and venture development firm focused on innovative customer engagement programs.13
Brierley's career highlights include:
- Co-founding Epsilon Data Management in 1968, serving as its President and CEO.1
- Consulting on the design of American Airlines AAdvantage®, the world's first frequent-flyer program, in 1980.12
- Founding Brierley+Partners in 1985, a leading loyalty program design company.13
- Establishing e-Rewards (later Research Now, now Dynata) in 1999, which became the world's largest online market research panel.1
Brierley holds a BS in Chemical Engineering from the University of Maryland and an MBA from Harvard Business School, where he graduated as a Baker Scholar with high honors in 1968.15
In recognition of his contributions to the industry, Brierley was inducted into The Direct Marketing Association Hall of Fame in 2012.14 He currently serves as Executive-in-Residence at the Brierley Institute for Customer Engagement at Southern Methodist University's Cox School of Business.24
Highlights
Great to see one of Epsilon’s top people honored for his work. I’ve enjoyed getting to know @Tom Edwards thru Oculus360, a consumer insight AI venture that I Chair. With a thanks to Tom, I must say, starting @Epsilon, I never expected to reach anyone’s hero status!
https://lnkd.in/ezaQTAR
This week, I am excited to join SMU Cox School of Business as an Executive-in-Residence teaching the Customer Engagement and Loyalty Management course at The Brierley Institute for Customer Engagement.
SMU Cox will be the first University offering a Customer Engagement Specialization for Marketing MBA’s.
Over the next 8 weeks, I’ll be sharing lessons from my 30-year career advising 150+ brands on customer loyalty strategies. The course will focus on how to profitably engineer changes in customer behavior, how incentives drive behavior and the role of behavioral psychology.
Join me as I share highlights of class discussions, and also follow the @Brierley Institute for Customer Engagement.
#brierleyinstitute #customerengagement #customerloyalty
