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Hal Clifford
I help high performers write and publish books that achieve their goals.
Hal Clifford is a seasoned professional with 40 years of experience in the field of writing and publishing. He is the Founder of Hal Clifford Associates, where he leads a team that offers bespoke book creation services. Hal and his team excel at not only capturing your words but also becoming your intellectual partners to help you refine your thoughts.
Working with Hal Clifford Associates involves a personalized process that begins with understanding your needs and goals through a complimentary 30-minute call. They guide you through structuring your book, gathering content, and creating a detailed Book Blueprint, followed by manuscript writing, editing, and design. The team ensures that your book is of the highest quality before publishing it in various formats.
Hal Clifford's extensive background includes roles such as Editor In Chief and Head of Manuscript Quality at Scribe Media, where he honed his skills in book creation. He also held key positions at Book in a Box, Vantage Press, Inc., Take One Creative, Coldstream Creative, and Orion magazine, among others. His experience ranges from developmental editing and outlining to multimedia production and executive editorial responsibilities.
Furthermore, Hal Clifford is a former correspondent for The Christian Science Monitor, columnist for SKI Magazine and High Country News, and editor at various publications. He has also co-founded and managed creative ventures like Take One Creative and served in leadership roles at Telluride Mountainfilm and Aspen Daily News.
Having studied BA in English and Environmental Studies at Dartmouth College, Hal Clifford combines his academic foundation with hands-on experience to offer a comprehensive approach to book creation. His team at Hal Clifford Associates is known for their white-glove service and commitment to delivering exceptional results tailored to each client's needs.
With an impressive track record of bestselling books that have graced prestigious lists like the New York Times and Wall Street Journal, Hal and his team bring a wealth of expertise to every project they undertake. Their dedication to guiding authors through the entire publishing process, from ideation to fruition, sets them apart as trusted partners in the literary world.
Highlights
I am excited to announce the publication of Dr. Reade L. Hubert’s book Four Ts to a Better You: A Blueprint for Identifying and Addressing the Four Causes of Sickness. Reade came to Hal Clifford Associates for help finishing, designing and publishing his manuscript. He’s happy with the finished product and shared with me that, “all the folks working with you have been excellent.”
We put relationships with our authors at the center of what we do, so it’s gratifying to get this kind of feedback.
If you’re going to write a book, you want it to be read. But how will your future readers find it?
Book publicity.
Everyone dreams of a book that sells itself through word-of-mouth. It can happen, but it’s rare. And even that book your friend recommended to you almost certainly got a publicity boost somewhere along the way. That boost may have come from the author who put in the time to build an audience of fans, or from a book publicist lining up podcast interviews, or any number of other behind-the-scenes efforts.
Gotham Ghostwriters recently wrote a good blog post giving new authors the basics on how to think about publicity, which is defined as earned (as compared to paid) media coverage. Here are the key takeaways, with my two cents added:
Start early. In fact, you can’t start too early. I tell my authors that they should begin publicity campaigns at least three months before publication.
Understand the marketplace in which you’re competing. What other books are out there like yours? What does your audience want?
Build audience ahead of time. The seminal article on how and why to do this was Kevin Kelly’s 2008 essay 1,000 True Fans: https://lnkd.in/eMg6ANPA
Be open to paying for professional help; you might need it. Publicity is hard; the market is very competitive. A good publicist knows the right people, and that opens doors.
Accept that this help will be expensive, typically several thousand dollars per month for several months.
Have realistic expectations about what publicity can accomplish. Publicity can sell books, but you’re unlikely to directly recoup your investment via sales. For instance, a typical New York Times bestseller may have had the benefit of $250,000 worth of publicity. Ouch.
You can read the entire post here: https://lnkd.in/e_QiaM9i?
