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Hal Hassall

VP of Marketing at Groups360 - Making Group Travel Simple

Hal Hassall is a seasoned professional with a strong track record of accelerating growth within organizations facing change.

He excels in assessing, planning, and executing sales and marketing strategies to enhance brand image, capture market share, and drive return on investment.

Hal has worked with a diverse range of clients spanning across various sectors including staffing, SaaS, hospitality, publishing, healthcare, higher education, tech & digital media, B2B services, entertainment, and financial services.

His areas of expertise include go-to-market strategy, social media, digital marketing, brand management, mobile and web marketing, consumer behavior analysis, B2B and B2C marketing, online marketing, digital content creation and distribution, ecommerce, search engine optimization (SEO), search engine marketing (SEM), public speaking, training and development, strategic planning, business development, online advertising, Software-as-a-Service (SaaS), lead generation, and sales force development.

Hal Hassall holds an MBA in Marketing & Statistics and a B.S. in Business Administration from the University of Tennessee-Knoxville's College of Business Administration. He also studied Mechanical Engineering at Vanderbilt University.

His professional experience includes roles such as Vice President of Marketing at Groups360, Principal at Hassall Consulting, Chief Marketing Officer at Relode.com, Vice President Marketing at SmileDirectClub, SVP & Chief Marketing Officer at IRON Solutions, VP of Marketing Services at echo music within Ticketmaster Entertainment, and Director of Convergence at Viacom Networks/CMT.

Hal Hassall
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Location

Brentwood, Tennessee, United States