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Hal Zeitlin
Scalable Webflow sites & design systems for B2B @ Candid Leap | Enterprise Webflow Partner | Form Connector Webflow App | I'd love for you to try our bagels too
Hal Zeitlin is a marketing strategist and entrepreneur based in Los Angeles, California. He is the owner of Candid Leap, a Webflow Enterprise Partner Agency that specializes in building custom Webflow sites for B2B SaaS companies.2 Hal's expertise lies in technical marketing, particularly in leveraging Webflow for creating high-performance marketing sites.2
Professional Background
Hal has a diverse background in marketing and entrepreneurship:
- He founded Candid Leap in May 2018, which has grown to a team of about 10 people.12
- Hal serves as a Global Community Leader for Webflow, organizing events for enthusiasts and newcomers.2
- He co-owns Zeitlin's Delicatessen with his brother Sam, a chef in Chicago.2
- Previously, Hal worked as a marketer for various companies, including Farmer's Juice, where he managed ads, creative, website, and email marketing.1
Expertise and Services
Through Candid Leap, Hal offers:
- Custom Webflow development
- Branding and web design
- Motion graphics
- Marketing strategy for B2B SaaS companies2
Hal is particularly passionate about using Webflow as a tool to help brands control their marketing outcomes and achieve growth goals.2
Education and Achievements
- Graduated from Emory University with a Bachelor's Degree in Economics (GPA: 3.86)
- Completed his degree in three years, graduating Phi Beta Kappa and summa cum laude
- Wrote a thesis titled "Silent Economics: The Effects of Hypnotic Meditation"
- Received the George Benston and Richard F. Muth Prize for Excellence in Economics2
Mentorship and Community Involvement
Hal is actively involved in mentorship through GrowthMentor, where he has conducted over 100 sessions.1 He credits GrowthMentor for expediting his learning and professional growth, as well as for helping him build a strong network that has contributed to his agency's success.1
Highlights
Let's say you have a business with over 200 franchises, in multiple countries, and are ready to move your website to Webflow Enterprise.
Technology is only part of the decision. Another large part is how to implement your site so your visitors have a positive experience and trust you. That's really where you will see the ROI.
Implicit in an international business with many locations is making decisions around localization, IP redirects, franchise maps & more. Not only marketing, but VPs, operations, IT all have opinions and are impacted around these decisions.
If you get executing this wrong, you can also upset your franchisees and break "boundary" rules. A lot of thoughtfulness is needed here.
I made this video to cover how you can implement franchise pages when migrating to Webflow Enterprise.
And please, let's not get lost in the weeds of writing custom code. We can't forget about overall ease of maintenance for your marketing team!
We want the site to be easy to update, simple to add new content to, stand out, be on brand (a good looking one), and scale without it breaking the site.
A strong way to retain talent on your marketing team is make their day to day jobs easier and happier. With a well built site, you are well on your way.
One last fun thing!
In this video, I show an example of a site we built for a Jacuzzi Group company, with many franchises across the US and Canada. Yes, we got to work with the ones behind Jacuzzi! But that's just level 1, anything is possible with a good plan, good design, and great devs.
The best founders I've worked with protect their lead engineers from talking to me (their Webflow agency).
They understand the marketing website should be owned by marketing, not engineering.
The less Slack notifications engineering leaders get from me and my team, the more free they are to deep work & scale the product.
But don't get extreme - it's not like engineering should be totally free from the Webflow marketing site.
Here's some exceptions where your engineering team should be ready to be in touch with us at Candid Leap - Webflow Enterprise Partner.
- Reverse proxies
- Cloudflare implementations (e.g. speed and server side tracking)
- 1st party cookies to/from the app
- Sending from data to Pardot (not needed once Form Connector Webflow App supports this integration)
- All things security (esp. if they are SOC II compliant)
- CMP implementations
- CDP implementations
- CMS API integrations with their database
Engineering depts. experience more freedom to focus on product when the marketing site is on a modern development platform like Webflow (compared to other headless alternatives).
It makes sense why: Webflow's product team has been laser focused on building a product that satisfies both marketers and engineers. It's serious technology. S/o to Allan Leinwand & Rachel Wolan for all they are doing.
While Webflow and it's Enterprise platform can be owned by your marketing department, you should expect for engineering to still play some role in your Webflow site (perhaps not if you are a younger business).
But please don't burden your top performing engineers by CCing them on most of our comms around the marketing site.
In most cases on Webflow, our agency + your marketing dept. has got scaling the marketing site covered. And that's a happy way of living.
