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Haley Abbas

Marketing and Communications Manager at Gerald R. Ford International Airport

Haley Abbas is the Marketing and Communications Manager at Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. She has been in this role since November 2021, where she is responsible for enhancing the airport's brand and increasing passenger growth through various marketing and communication strategies. Her work includes overseeing external advertising, public relations, and business development initiatives, as well as implementing cohesive strategies to position GRR as a premier travel gateway for the region.12

Abbas has a strong background in marketing, having previously worked as a Marketing Coordinator and Marketing Associate at Lakeshore Advantage, where she developed marketing materials and managed campaigns to boost community engagement and brand awareness. She holds a Bachelor's degree in Marketing from Michigan State University.13

Her notable achievements include winning the Best Overall Marketing Strategy award for a small-hub airport from Airports Council International - North America in November 2022 and receiving the International Economic Development Award from the International Economic Development Council in October 2021. These accolades reflect her innovative approach to marketing within the transportation sector.14

Highlights

Nov 12 · linkedin

Honored to accept the award for Best Overall Marketing Strategy for a Small-Hub Airport from the Airports Council International - ACI World.

Grateful for all my team members at Gerald R. Ford International Airport (GRR) who work hard every day to provide a world-class experience to all who depart from and arrive to West Michigan. Looking forward to all that we have planned to further support the growth of our community for many years to come!

#marketingstrategy #airports #community #growth #grateful

Jun 22 · linkedin

I'm very excited to announce that the Gerald R. Ford International Airport (GRR) is hiring for a Communications and Events Associate! This position will focus on strategic communications in areas of guest service, community outreach, programs, and assist in planning both private and public engagement events. Applicants should have a background in communications and be comfortable with creating content such as data reports, articles, website copy, press releases, and other publicity materials.

Feel free to reach out if you have any questions or help me spread the word by sharing this position with your network. You can learn more and apply at: https://bit.ly/3OvpZMq.

Related Questions

What inspired Haley Abbas to pursue a career in marketing and communications?
How has Haley Abbas' work at Gerald R. Ford International Airport impacted passenger growth?
What are some of the most innovative marketing strategies Haley Abbas has implemented?
How did Haley Abbas' experience at Lakeshore Advantage prepare her for her current role?
What awards has Haley Abbas received for her marketing efforts?
Haley Abbas
Haley Abbas, photo 1
Haley Abbas, photo 2
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Experience

Marketing and Communications Manager at Gerald R. Ford International Airport (GRR) (November 2021 - Present)
Marketing Coordinator at Lakeshore Advantage (June 2020 - November 2021), Marketing Associate at Lakeshore Advantage (July 2018 - May 2020), Marketing and Communications Intern at Lakeshore Advantage (May 2017 - July 2018)

Education

Bachelor's degree in Marketing from Michigan State University - The Eli Broad College of Business (2017 - 2020), Diploma in General Studies from Coopersville High School (2012 - 2016)

Location

Grand Rapids, Michigan, United States