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Haley Fraser
Director of Brand & Content @ Asimily | Marketing Leader & Brand Storyteller | Startup and Tech Enthusiast
Haley Fraser is a seasoned content leader with a passion for storytelling and a unique ability to blend creativity with data-driven strategies. With over 15 years of experience in marketing, she excels at leading diverse teams and spearheading cross-functional initiatives to drive impactful results.
Haley's educational background includes a Bachelor of Science (BS) in Food Marketing and Agricultural Business from California State Polytechnic University-Pomona, complemented by her studies at Northgate High School.
Throughout her career, Haley has held key positions in renowned organizations, serving as the Director of Brand & Content Marketing at Asimily, Director of Integrated Marketing at Emplifi, and Director of Brand & Content Marketing at Pixlee TurnTo. She has also contributed her expertise as a Senior Content Marketing Manager, Content Marketing Manager, and Social Media Manager at various companies like Pixlee TurnTo, Tradeshift, EntirelyPets, and Cal Poly Pomona. Her professional journey began as a Social Media Marketing Intern at Monrovia Growers and a Production Assistant at the University of Southern California.
Haley Fraser's core strengths lie in communications, content strategy, SEO, and leadership. She has a proven track record of exceeding performance targets and positively impacting key performance indicators (KPIs) at all stages of the marketing funnel.
Highlights
I'm thrilled to announce that I've joined Asimily as the Director of Brand & Content Marketing! 🎉
From the moment I first connected with the team, I was impressed by the caliber of talent and the innovative spirit driving this organization. The people at Asimily are not just smart – they're visionaries in the IoT security space.
What truly sealed the deal for me was Asimily's mission. In a world where healthcare technology is rapidly evolving, ensuring the security and reliability of connected devices is paramount.
I'm excited to be part of a team that's making a real difference in protecting patient data and improving healthcare outcomes – while simultaneously innovating in the broader IoT security space. I’m honored to shape this brand, collaborate with this exceptional team, and contribute to Asimily's growth story. Here's to the exciting journey ahead!
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Check out how Instagram and TikTok are stacking up, trends in paid social ads, the best days and times to post, and more:
