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Haley Murphy Mason
International Strategy Program Manager | 2022 Google Gold Award Winner
Haley Murphy is a seasoned professional recognized for her expertise in International Growth Strategy, Marketing, and Business Development, gained through nearly a decade of impactful experience at Google. Over the years, she has built a strong reputation for driving growth in diverse international markets, merging strategic insights with marketing acumen. Currently, she is at the forefront of innovation as she spearheads the development of an ecosystem of international growth-savvy agencies through IGAP, Google's International Growth Agency Program. This initiative is not only a testament to her leadership abilities but also underscores her commitment to facilitating growth and collaboration in the global marketplace.
During her tenure at Google, Haley has held several influential roles, each contributing significantly to her broad skill set. She served as an International Growth Consultant and Program Manager, where she strategically directed initiatives and worked closely with global teams to enhance Google's international presence. Her role as Senior Agency Lead allowed her to cultivate key partnerships within the marketing ecosystem, leveraging her insights to optimize agency performance and drive impactful results.
Moreover, her experience as Retail Business Lead in Large Customer Sales at Google further honed her expertise in managing high-stakes relationships and developing impactful strategies tailored for large-scale clients. Earlier in her career, she made significant contributions as a Digital Strategist on the Accelerated Growth Team, where her innovative marketing strategies helped to align digital efforts with overarching business goals.
Haley also brings experience from her time as a Marketing Strategist at Unilever, where she developed brand strategies that resonate with diverse consumer segments. Her multifaceted background equips her with a distinct perspective on international markets and consumer behavior, making her an invaluable asset to any organization focused on growth and expansion.
In terms of education, Haley holds a Bachelor of Science degree in Global Management with a concentration in Marketing from the prestigious University of Pittsburgh. Additionally, she pursued a certificate in Arabic, showcasing her commitment to cross-cultural communication and understanding, which is paramount in today’s interconnected business landscape.
