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Haley Paas

SVP Media and Creator Marketing, Verizon

Haley Paas is a senior executive in the marketing and media industry, currently serving as the Senior Vice President of Media, Effectiveness & Creator Marketing at Verizon.6 With a career spanning various roles in strategy and marketing, Paas has established herself as a prominent figure in the field.

Career Highlights

Paas has held several notable positions throughout her career:

  • SVP at Verizon: In her current role, she leads teams driving innovative solutions in media and creator marketing.6
  • Chief Strategy Officer at Carat: Previously, Paas oversaw the Carat US Strategy practice, managing insights, strategy, and data science specialists across client accounts.1
  • Strategic Leadership: At Carat, she was responsible for creating new products, delivering insights, and developing audience solutions using proprietary platforms.1

Expertise and Contributions

Paas is known for her expertise in:

  • Thought Leadership: She contributes to industry discussions and trends, particularly in digital marketing and creator partnerships.4
  • Diversity and Inclusion: Paas has been involved in promoting DEI progress in advertising, recognizing the importance of action over polite agreement.1
  • Brand Strategy: Her work involves creative thinking and content strategy for diverse client bases.1

Professional Network

Haley Paas is well-connected in the marketing and media industry:

  • She has over 500 connections on LinkedIn.5
  • Her insights and experiences are often shared on professional platforms, demonstrating her influence in the field.23

Paas's career trajectory showcases her adaptability and leadership in the rapidly evolving landscape of media and marketing, particularly in areas like TikTok and creator partnerships.4

Highlights

Apr 1 · mediapost.com
Haley Paas - MediaPost
Jul 8 · Campaign US
Campaign US report cards: Dentsu - Campaign US
Campaign US report cards: Dentsu - Campaign US
Mar 9 · Campaign US
Carat hires Stephanie Russell as US chief client officer - Campaign US
Carat hires Stephanie Russell as US chief client officer - Campaign US
Apr 19 · iab.com
IAB Women Visionaries
IAB Women Visionaries

Related Questions

What are some of Haley Paas' most notable achievements at Verizon?
How has Haley Paas contributed to diversity, equity, and inclusion in marketing?
What new products has Haley Paas developed at Carat?
How does Haley Paas' role at Verizon differ from her role at Carat?
What are some key insights Haley Paas has shared about TikTok's impact on brands?
Haley Paas
Haley Paas, photo 1
Haley Paas, photo 2
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Location

New York City Metropolitan Area