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Hali Stark
Head of Partnership Marketing at Dapper Labs (Formerly @ MLB) - 2021 AdWeek Executive Mentee
Professional Background
Hali Stark is a distinguished professional in the realm of sports marketing and media, recognized for her innovative strategies that have transformed the way Major League Baseball (MLB) engages with its fans. Throughout her career at MLB, Hali oversaw various facets of content marketing, including social media, player marketing, and original content programming. Her approach has been pivotal in rebranding MLB to appeal to younger audiences, making the sport more accessible and engaging for the next generation of fans.
With a clear vision to modernize how baseball is marketed, Hali has implemented iconic campaigns such as "Let The Kids Play" and "We Play Loud." She has spearheaded player marketing initiatives, including memorable advertisements like the famous "Belli vs. Yeli" commercial. These efforts have not only reinvigorated the perception of baseball as a traditional sport but have also embraced a culture of self-expression and enjoyment within the game. Under Hali's strategic guidance, the younger demographic's engagement has significantly increased, leading to a vibrant and growing fanbase for MLB.
Education and Achievements
Hali Stark pursued her education in Sport Management and Marketing at Syracuse University, where she cultivated the skills and knowledge necessary for her future successes. Her academic background laid the foundation for her keen understanding of sports marketing, enabling her to craft impactful strategies that resonate with both players and fans alike.
Hali's professional journey is adorned with myriad achievements, including her notable contributions to the restructuring of MLB's social media department. She embraced new and emerging platforms and content types that were essential in capturing the interests of a diverse audience. By launching the MLB Player Social Media Program, Hali has empowered players to connect directly with fans through their own channels, enhancing the personal touch in fan interactions.
Under her leadership, the MLB’s YouTube channel has transformed into a dynamic, personality-driven platform that speaks to the youthful audience, thereby driving higher engagement and viewership. Additionally, Hali has led the MLB’s Live Content & Innovation team, introducing cutting-edge broadcasting techniques that enhance the fan experience with new camera angles and access points while watching games.
Leadership
At the heart of Hali's professional ethos is her passion for leadership and mentoring. She has effectively led a creative team of over 30 talented individuals, driving collaborative efforts to push the boundaries of creativity in sports marketing. Hali’s mentorship has been crucial in developing the skills of younger creative professionals, fostering an environment of growth and innovation that is evident in the successful outcomes of her teams' projects.
Hali Stark's unique blend of strategic vision, creativity, and leadership has redefined how Major League Baseball interacts with its audience, ensuring that the sport continues to thrive and evolve in a rapidly changing entertainment landscape. Her commitment to player empowerment, fan engagement, and brand revitalization is a testament to her status as a pioneering figure in sports marketing and media.
