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Hamza Rouissi

VP Marketing, Fractional CMO | Growth | Product Marketing | Go to Market | B2B Tech | SaaS | Online Marketplaces

Hamza Rouissi is a seasoned marketer and strategist currently serving as an Expert in Residence at Rippleworks, a foundation that connects experienced business leaders with social ventures to tackle significant operational and strategic challenges. He began this role in April 2023, focusing on advising ventures like DELVIC Sanitation on growth strategies and market entry in West Africa.1

Professional Background

Rouissi has extensive experience in digital marketing and business strategy. He is also the Fractional CMO of his own marketing consultancy, where he provides part-time strategic marketing services to startups and scaleups. His work involves developing data-driven marketing campaigns, aligning marketing strategies with business objectives, and enhancing customer engagement across various industries including HRTech, Automotive, Retail, and GreenTech.1

Previously, he held the position of Principal of Marketing & Digital Strategy at GOOD FOUNDERS, where he led digital marketing initiatives and helped clients optimize their operations and revenue generation.1 His educational background includes a Master’s degree in International Business from Tilburg University and a Bachelor’s degree in Business Administration/Marketing from the College of Charleston.1

Skills and Expertise

  • Digital Marketing: Specializes in creating effective digital strategies that enhance customer engagement.
  • Growth Strategy: Focuses on helping businesses scale through targeted marketing efforts.
  • Data Analysis: Utilizes data to inform marketing decisions and improve campaign effectiveness.

Overall, Hamza Rouissi combines his expertise in marketing with a commitment to social impact through his work at Rippleworks, making significant contributions to the growth of social ventures.

Related Questions

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Hamza Rouissi
Hamza Rouissi, photo 1
Hamza Rouissi, photo 2
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Location

Greater Toronto Area, Canada