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Hanan Fraysse
President Lifestyle & Beauty Division - L’Oréal Group, Hermes, Puig, Sisley, Chanel, Dior & more at ACTIUM LLC. Founding Member of CHIEF
Professional Background
Hanan Fraysse is a seasoned executive in the luxury and beauty industry, recognized for her unparalleled leadership and groundbreaking strategies that have propelled some of the world's most prestigious brands to extraordinary heights. With over 25 years of rich experience in transforming business operations across five continents, she has consistently achieved remarkable success in driving luxury brands' growth and increasing market share in tailored channels and regions. Hanan's approach to customer engagement is both innovative and progressive, ensuring brands not only reach their target demographics but also connect meaningfully with their audience.
Hanan's illustrious career journey has seen her take on pivotal roles with globally renowned high-end brands such as Giorgio Armani, Ralph Lauren, Sisley, Lancôme, Hermès, Montblanc, Chanel, Dior, Swarovski, TUMI, Juicy Couture, L’Occitane, Kiehl’s, L’Oréal Paris, NYX, and Prada. Throughout her career, she has been instrumental in crafting dynamic strategies that have led brands to surge by up to 300% in business growth, showcasing her adeptness at operating in challenging environments.
Hanan's exceptional ability to engage with key decision-makers stems from her unique out-of-the-box thinking approach. This vision defines her leadership style, which emphasizes the development of high-performing multicultural teams that align with world-class initiatives to achieve brand excellence.
Education and Achievements
Hanan's commitment to personal and professional development is evident in her extensive education. She holds a Bachelor of Arts degree in Business Administration with a minor in Computer Science from The American University in Cairo, where she laid a strong foundation in analytical and strategic thinking. Moreover, she has successfully completed several prestigious programs, including a course on Leading by Finance through Harvard Business School Online and a Networking Management Course at INSEAD.
In addition, Hanan is certified in Golf Fitness (Level 1) from the Titleist Performance Institute (TPI), indicating her multifaceted interests and dedication to fitness and well-being. She further enhanced her leadership capabilities by studying how to become a resilient leader in turbulent times at Harvard Business School Online. This diverse educational background equips her with a blend of analytical, managerial, and leadership skills essential for navigating the complexities of the luxury market.
Achievements
Throughout her career, Hanan has held several significant positions that showcase her expertise and leadership. She is currently the President of the LifeStyle and Beauty Division at ACTIUM LLC, where she leads initiatives aimed at establishing and expanding the brand footprint within the luxury sector. Prior to her current role, she served as the Director of International Development - Global Retail at RetailNext, a leader in retail analytics, where she developed significant growth strategies across various markets.
Her previous role as the Global Business Development Director for Giorgio Armani Cosmetics in the Luxury Division at L'Oréal highlights her capability in driving brand development and performance on a global scale. In her tenure at L'Oréal, she also took on the responsibilities of the Business Development & Internet Director for Helena Rubinstein in North America and Mexico, as well as the Marketing Director for the Gulf and Middle East region. These positions have allowed her to leverage her expertise in brand management and global marketing, further reinforcing her reputation as a trusted leader in the luxury goods sector.
At Unilever, Hanan served as a Group Brand Manager for toothpastes and toilet soaps, rounding out her extensive experience in fast-moving consumer goods (FMCG) and brand management.
In every role, Hanan has demonstrated an exceptional ability to strategize and execute plans that focus on revenue generation and profit growth, driving brands towards sustainable success. Her vision for the future of luxury branding is rooted in the connection of premium customer experiences and innovative marketing techniques, setting the stage for ongoing industry evolution.
In summary, Hanan Fraysse is a powerhouse in the luxury and beauty sector, armed with vast international experience, a robust educational background, and a forward-thinking approach that is tailored for the dynamic landscape of global brands. Her dedication to shaping and delivering solutions for Fortune 500 companies is reflected in her remarkable career trajectory, leaving an indelible mark on the luxury industry as a whole.
