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Hanane Yessou

Agency Partnership Lead

Hanane Yessou is the CEO and Co-Founder of Hamane Moroccan Beauty, a brand focused on Moroccan beauty rituals and products. She recently launched her e-commerce platform for the brand alongside her sister, Amal Yessou, marking a significant milestone in their entrepreneurial journey.12

In her role at Hamane Moroccan Beauty, Hanane aims to promote traditional Moroccan beauty practices and products, leveraging her background and passion for beauty and wellness. Her professional presence on LinkedIn highlights her commitment to sharing Moroccan beauty secrets and rituals with a wider audience.12

Highlights

Jul 4 · linkedin

Yesterday night, my dream came true!

My sister Amal Yessou and I officially launched our e-commerce for our brand Hamane Moroccan Beauty.

Hamane started as our need to honour and celebrate our roots and bring the ancient beauty secrets taught by our Berber and Arab ancestors to the Western world. Hamane is the fusion of our names and in Arab it also mean ‘certainty’ and ‘safety’.

We decided to embark this journey both mantaining our full time jobs to which we are very much committed (actually prepared us and inspires us to do better in our ‘second job’). As my Dad says:’ Your generation calls it ‘side hussle or start up’, we used to call it second job to make ends meet’. And while it was extremely hard and humbling to get everything up and running, deal with regulations and bureaucracy, and an endless list of challenges, we are so grateful for the learnings and the first successes. No one prepares you to become an entrepreneur, but I’m so proud to present to you our product collection and the possibility to create private and corporate event.

They say it takes a village. In this case it took an entire family.

  • Special mention to our parents who tested all the products, gave us first hand tips on the numerous application of our products, traditions and helped us select our suppliers after endless researches.

  • To my brother in law for keeping up with our logistics madness, storage, and transportations challenges.

  • To my sister who condensed 6 years of legislation and regulatory studies in 6 months and for dissecting and analysing every single element of our products. Suddenly, calling you a ‘lab rat’ is not an insult anymore.

  • A huge thank you to Emiliano De Matteis who made our vision come true, building and optimising our e-commerce, for working crazy hours with us (evening and weekends were all dedicated to this) and for supporting us and believing in us when we were about to give up.

Last but not least, thanks to everyone who believed in us and in the project. Thanks to the friends who patiently waited for me while I disappeared for months. Special thanks to Angelica Siciliani Fendi who I’m privileged to have as a friend and to whom I will be forever grateful for her support, for pushing me to overcome my cringe and for being a great content and life coach 🤍

This is just the beginning.

Hamane is tradition and modernity. Hamane is heritage and cultural fusion. Hamane is Moroccan Beauty, with a modern twist.

Join the movement (Discount code: FriendsofLinkedin10)

Enjoy!

Hanane & Amal

May 15 · linkedin

TikTok Performance Week: Giorno 3 👀

Siamo lieti di invitarvi al nostro webinar TikTok Talks: Performance & Measurement.

Domani giovedí 16 maggio alle 10 CET, di seguito il link per registrarsi:

Approfondiremo le soluzioni Performance e Measurement disponibili in Italia per migliorare i risultati online e offline del tuo brand. Non perderti questa occasione per scoprire i segreti di TikTok come canale full-funnel.

#performance #measurement #tiktokworks

Related Questions

What inspired Hanane Yessou to start Hamane Moroccan Beauty?
What are some of the key products offered by Hamane Moroccan Beauty?
How has Hanane Yessou's leadership style influenced the growth of Hamane Moroccan Beauty?
What challenges has Hanane Yessou faced in the beauty industry?
How does Hamane Moroccan Beauty differentiate itself from other beauty brands?
Hanane Yessou
Hanane Yessou, photo 1
Hanane Yessou, photo 2
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Location

Milan, Lombardy, Italy