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Hanlu Chen
UX Research Leadership | GenAI, Extended Reality
Hanlu Chen is a seasoned professional with over 12 years of experience in user experience research (UXR), consumer insights, market research, and Voice of Customer (VoC). He has a rich background as the first research hire at Store No.8, Better, and Casper, showcasing his unique expertise in driving marketing and product strategies through a blend of high-level business perspective and profound research acumen.
During his 2+ years tenure at Walmart, Hanlu has been instrumental in researching, developing, and launching pioneering applications of Natural Language Understanding (NLU) and generative AI (genAI). These innovations have significantly improved customers' shopping experience by enhancing speed and reducing friction across various communication channels such as text, voice, and chat. His in-depth understanding of customer pain points, target persona behaviors, and GenAI application usage has been pivotal in shaping product roadmaps and Go-To-Market (GTM) strategies.
Hanlu Chen holds a Bachelor of Arts (BA) in Economics and Psychology from the University of Michigan College of Literature, Science, and the Arts. His educational background has equipped him with a solid foundation for blending qualitative and quantitative research methodologies to extract actionable insights.
With an extensive career portfolio, Hanlu has held key positions in renowned organizations including Walmart, Better, Casper, Meta, Foot Locker Inc., Macy's, and Kaplan Test Prep and Admissions. His roles have ranged from UX Research Sr Manager to Director of Consumer Research and Market Research. Additionally, he has managed Customer Relationship Management (CRM), Loyalty Programs, and Service Management, displaying versatility across various domains within the research and consumer behavior landscape.
Hanlu Chen's expertise lies in leveraging user-centric research practices to develop innovative solutions that resonate with customers and drive business growth. His strategic mindset, coupled with a deep understanding of consumer behaviors and market dynamics, positions him as a valuable asset for organizations seeking to enhance their product offerings and customer experiences.
